Key Metrics
CiteScore 

3.9
SJR 

Q2Marketing

SNIP 

1.04
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Topics Covered on Journal of Marketing Theory and Practice
Journal of Marketing Theory and Practice Journal Specifications
| Overview | |
| Publisher | ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD |
| Language | English |
| Frequency | Quarterly |
| General Details | |
| Language | English |
| Frequency | Quarterly |
| Publication Start Year | 1992 |
| Publisher URL | Visit website |
| Website URL | Visit website |
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Recently Published Papers in Journal of Marketing Theory and Practice
Artificial intelligence recommendations evoke dissonance? The impact of contextual bias on service satisfaction
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- 13 May 2026
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- 10 May 2026
- Journal of Marketing Theory and Practice
Meaning at a cost: how work–family conflict shapes job satisfaction for women in sales
- 9 May 2026
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A comparative assessment of individual-level consumption patterns of U.S., German, and Chinese Gen Y consumers
- 6 May 2026
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From one emerging market to another– positioning challenges and remedies of emerging market B2B firms in emerging markets
- 2 May 2026
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Product journeys: An evaluation of Inventor-Marketer Synergy Framework
- 23 Apr 2026
- Journal of Marketing Theory and Practice
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