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Journal of Marketing Theory and Practice : Impact Factor & More

eISSN: 1944-7175pISSN: 1069-6679

Key Metrics

CiteScore
3.9
SJR
Q2Marketing
SNIP
1.04
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Journal of Marketing Theory and Practice Journal Specifications

Overview
Publisher ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Language English
Frequency Quarterly
General Details
LanguageEnglish
FrequencyQuarterly
Publication Start Year1992
Publisher URLVisit website
Website URLVisit website
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Recently Published Papers in Journal of Marketing Theory and Practice

Beyond the five principles: a systematic review of AI ethics in marketing and future research directions
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From an online shopping experience to online purchase intentions: do showroomers differ? A study of a brand-owned D2C e-commerce store
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Warned yet ignored: when customer guilt amplifies or attenuates negative word-of-mouth in group service settings
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The role of green self-identity in shaping recycling intentions among Gen Z: evidence from Chinese second-hand platform users
  • 8 Jun 2026
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Trying not to consume: an analysis of goal-striving strategies and outcomes among consumers trying to reduce consumption
  • 4 Jun 2026
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Beyond the five principles: a systematic review of AI ethics in marketing and future research directions
  • 28 Jun 2026
  • Journal of Marketing Theory and Practice
From an online shopping experience to online purchase intentions: do showroomers differ? A study of a brand-owned D2C e-commerce store
  • 20 Jun 2026
  • Journal of Marketing Theory and Practice
Warned yet ignored: when customer guilt amplifies or attenuates negative word-of-mouth in group service settings
  • 15 Jun 2026
  • Journal of Marketing Theory and Practice
Exploring cultural adaptability in AI-enabled marketing communications: the moderating role of technology readiness on consumer behavioral dynamics
  • 11 Jun 2026
  • Journal of Marketing Theory and Practice
The role of green self-identity in shaping recycling intentions among Gen Z: evidence from Chinese second-hand platform users
  • 8 Jun 2026
  • Journal of Marketing Theory and Practice
Trying not to consume: an analysis of goal-striving strategies and outcomes among consumers trying to reduce consumption
  • 4 Jun 2026
  • Journal of Marketing Theory and Practice

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