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Journal of Marketing Theory and Practice : Impact Factor & More

eISSN: 1944-7175pISSN: 1069-6679

Key Metrics

CiteScore
3.9
SJR
Q2Marketing
SNIP
1.04
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Journal of Marketing Theory and Practice Journal Specifications

Overview
Publisher ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Language English
Frequency Quarterly
General Details
LanguageEnglish
FrequencyQuarterly
Publication Start Year1992
Publisher URLVisit website
Website URLVisit website
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Recently Published Papers in Journal of Marketing Theory and Practice

Artificial intelligence recommendations evoke dissonance? The impact of contextual bias on service satisfaction
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Artificial intelligence recommendations evoke dissonance? The impact of contextual bias on service satisfaction
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Revisiting consumer identity: a systematic review and future research agenda
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Meaning at a cost: how work–family conflict shapes job satisfaction for women in sales
  • 9 May 2026
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A comparative assessment of individual-level consumption patterns of U.S., German, and Chinese Gen Y consumers
  • 6 May 2026
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From one emerging market to another– positioning challenges and remedies of emerging market B2B firms in emerging markets
  • 2 May 2026
  • Journal of Marketing Theory and Practice
Product journeys: An evaluation of Inventor-Marketer Synergy Framework
  • 23 Apr 2026
  • Journal of Marketing Theory and Practice

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