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Journal of Marketing Theory and Practice : Impact Factor & More

eISSN: 1944-7175pISSN: 1069-6679

Key Metrics

CiteScore
3.9
SJR
Q2Marketing
SNIP
1.04
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Topics Covered on Journal of Marketing Theory and Practice

Journal of Marketing Theory and Practice Journal Specifications

Overview
Publisher ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Language English
Frequency Quarterly
General Details
LanguageEnglish
FrequencyQuarterly
Publication Start Year1992
Publisher URLVisit website
Website URLVisit website
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Recently Published Papers in Journal of Marketing Theory and Practice

Discrete vs. continuous: how weight unit framing mitigates consumers’ short-weight concerns and boosts online fruit purchase intention
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From an online shopping experience to online purchase intentions: do showroomers differ? A study of a brand-owned D2C e-commerce store
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Discrete vs. continuous: how weight unit framing mitigates consumers’ short-weight concerns and boosts online fruit purchase intention
  • 8 Aug 2026
  • Journal of Marketing Theory and Practice
Not all seniors are equally vulnerable: subgroup pathways and configurations to brand-related fake information engagement
  • 1 Aug 2026
  • Journal of Marketing Theory and Practice
“Manager feedback as a bittersweet symphony”: exploring the impact of manager feedback on the relationship between social media use, salesperson creativity, and job satisfaction
  • 29 Jul 2026
  • Journal of Marketing Theory and Practice
In a world of digital transformation: let’s explore external social capital
  • 18 Jul 2026
  • Journal of Marketing Theory and Practice
Beyond the five principles: a systematic review of AI ethics in marketing and future research directions
  • 28 Jun 2026
  • Journal of Marketing Theory and Practice
From an online shopping experience to online purchase intentions: do showroomers differ? A study of a brand-owned D2C e-commerce store
  • 20 Jun 2026
  • Journal of Marketing Theory and Practice

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