Review of Marketing Science : Impact Factor & More
eISSN: 1546-5616
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| Publisher | Walter de Gruyter |
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Recently Published Papers in Review of Marketing Science
Consumer Behavior Toward AI-Powered Chatbots in Interactive Marketing: The Moderating Role of Perceptual Psychology
- 22 Apr 2026
- Review of Marketing Science
“In Brand We Trust”: How Brand Equity Can Influence a Firm’s Default Risk
- 7 Nov 2025
- Review of Marketing Science
Consumers’ Ethical Beliefs and Dark Traits: Their Influence on Masstige Perception and Brand Evangelism in an Emerging Market
- 3 Nov 2025
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Frontmatter
- 20 Oct 2025
- Review of Marketing Science
Managing Marketing: The Elevated View of Marketing within Firms
- 16 Oct 2025
- Review of Marketing Science
Masstige Consumption Propensity as Consumer Trait: ‘Scale Development’ and ‘Validation’
- 14 Oct 2025
- Review of Marketing Science
Consumer Behavior Toward AI-Powered Chatbots in Interactive Marketing: The Moderating Role of Perceptual Psychology
- 22 Apr 2026
- Review of Marketing Science
“In Brand We Trust”: How Brand Equity Can Influence a Firm’s Default Risk
- 7 Nov 2025
- Review of Marketing Science
Consumers’ Ethical Beliefs and Dark Traits: Their Influence on Masstige Perception and Brand Evangelism in an Emerging Market
- 3 Nov 2025
- Review of Marketing Science
Frontmatter
- 20 Oct 2025
- Review of Marketing Science
Managing Marketing: The Elevated View of Marketing within Firms
- 16 Oct 2025
- Review of Marketing Science
Masstige Consumption Propensity as Consumer Trait: ‘Scale Development’ and ‘Validation’
- 14 Oct 2025
- Review of Marketing Science
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