Review of Marketing Science : Impact Factor & More
eISSN: 1546-5616
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| Publisher | Walter de Gruyter |
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Recently Published Papers in Review of Marketing Science
Frontmatter
- 20 Oct 2025
- Review of Marketing Science
Masstige Consumption Propensity as Consumer Trait: ‘Scale Development’ and ‘Validation’
- 14 Oct 2025
- Review of Marketing Science
The Effect of Virtual Influencers’ Appearance on Social Presence and Consumer Engagement: Does Animism Trump Anthropomorphism?
- 7 Oct 2025
- Review of Marketing Science
Enhancing the Customer’s Purchase Intention Through Strategic e-WOM Credibility
- 14 Aug 2025
- Review of Marketing Science
The Dual Impact of Consumers’ Role Conflict on Value Creation
- 11 Aug 2025
- Review of Marketing Science
Why travellers Share Their Experiences on Social Media: A Uses and Gratifications Approach for Profile-Based Versus Content-Based Social Media Sites
- 22 Jul 2025
- Review of Marketing Science
Frontmatter
- 20 Oct 2025
- Review of Marketing Science
Masstige Consumption Propensity as Consumer Trait: ‘Scale Development’ and ‘Validation’
- 14 Oct 2025
- Review of Marketing Science
The Effect of Virtual Influencers’ Appearance on Social Presence and Consumer Engagement: Does Animism Trump Anthropomorphism?
- 7 Oct 2025
- Review of Marketing Science
Enhancing the Customer’s Purchase Intention Through Strategic e-WOM Credibility
- 14 Aug 2025
- Review of Marketing Science
The Dual Impact of Consumers’ Role Conflict on Value Creation
- 11 Aug 2025
- Review of Marketing Science
Why travellers Share Their Experiences on Social Media: A Uses and Gratifications Approach for Profile-Based Versus Content-Based Social Media Sites
- 22 Jul 2025
- Review of Marketing Science
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