Qualitative Market Research : Impact Factor & More
eISSN: 1758-7646pISSN: 1352-2752
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Key Metrics
CiteScore 
3.3
SJR
Q2Marketing
SNIP
0.76
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Topics Covered on Qualitative Market Research
Qualitative Market Research Journal Specifications
Indexed in the following public directories
Web of Science 
Scopus 
SJR
| Overview | |
| Publisher | EMERALD GROUP PUBLISHING LTD |
| Language | English |
| Frequency | Quarterly |
| General Details | |
| Language | English |
| Frequency | Quarterly |
| Publication Start Year | 1998 |
| Publisher URL | Visit website |
| Website URL | Visit website |
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Recently Published Papers in Qualitative Market Research
Resolving the meat paradox: the role of animal-related meanings in the adoption of plant-based diets
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The price of belonging: impulse buying in live shopping among low-income youth
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Flipping the script: consumer reactions to gender role reversals and power dynamics in sexualized advertising
- 17 Mar 2026
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Feminist collaborative autoethnography (FCAE): a framework of care, reflexivity and resistance in marketing and consumer research
- 12 Mar 2026
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Decoding consumption – savings trade-off for Indian middle class in the new normal
- 9 Mar 2026
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What drives employees to develop their personal brands at work? Appeal, authenticity, and influence
- 16 Feb 2026
- Qualitative Market Research: An International Journal
Resolving the meat paradox: the role of animal-related meanings in the adoption of plant-based diets
- 14 Apr 2026
- Qualitative Market Research: An International Journal
The price of belonging: impulse buying in live shopping among low-income youth
- 7 Apr 2026
- Qualitative Market Research: An International Journal
Flipping the script: consumer reactions to gender role reversals and power dynamics in sexualized advertising
- 17 Mar 2026
- Qualitative Market Research: An International Journal
Feminist collaborative autoethnography (FCAE): a framework of care, reflexivity and resistance in marketing and consumer research
- 12 Mar 2026
- Qualitative Market Research: An International Journal
Decoding consumption – savings trade-off for Indian middle class in the new normal
- 9 Mar 2026
- Qualitative Market Research: An International Journal
What drives employees to develop their personal brands at work? Appeal, authenticity, and influence
- 16 Feb 2026
- Qualitative Market Research: An International Journal
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