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Marketing Intelligence and Planning : Impact Factor & More
eISSN: 1758-8049pISSN: 0263-4503
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Marketing Intelligence and Planning Key Metrics
CiteScore 
5.4
SJR
Q2Marketing
SNIP
1.2
Topics Covered on Marketing Intelligence and Planning
Customer satisfaction
Brand equity
Brand relationship
Differential effects
Brand loyalty
Customer equity
Attachment theory
Social media
Corporate social responsibility
Word of mouth
Service innovation
Customer experience
Brand trust
Electronic word of mouth
Brand management
Marketing Intelligence and Planning Journal Specifications
| Overview | |
| Publisher | EMERALD GROUP PUBLISHING LTD |
| Language | English |
| Frequency | Bi-monthly |
| General Details | |
| Language | English |
| Frequency | Bi-monthly |
| Publication Start Year | 1983 |
| Publisher URL | Visit website |
| Website URL | Visit website |
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Recently Published Papers in Marketing Intelligence and Planning
Mechanism for developing brand equity of higher education institutes using intangible resources: a serial-multiple mediation analysis
- 6 Nov 2024
- Marketing Intelligence & Planning
Identifying NFT consumer segments: a consumption value theory and luxury perspective
- 29 Oct 2024
- Marketing Intelligence & Planning
Consumer resistance to WhatsApp payment system: integrating innovation resistance theory and SOR framework
- 29 Oct 2024
- Marketing Intelligence & Planning
Ecolabelling: a meta-analytic structural equation modelling approach
- 29 Oct 2024
- Marketing Intelligence & Planning
Beyond words: understanding the impact of presentation formats and product involvement on AI-voice assistant adoption
- 25 Oct 2024
- Marketing Intelligence & Planning
Gamification and customer brand engagement: a review and future research agendas
- 24 Oct 2024
- Marketing Intelligence & Planning
Mechanism for developing brand equity of higher education institutes using intangible resources: a serial-multiple mediation analysis
- 6 Nov 2024
- Marketing Intelligence & Planning
Identifying NFT consumer segments: a consumption value theory and luxury perspective
- 29 Oct 2024
- Marketing Intelligence & Planning
Consumer resistance to WhatsApp payment system: integrating innovation resistance theory and SOR framework
- 29 Oct 2024
- Marketing Intelligence & Planning
Ecolabelling: a meta-analytic structural equation modelling approach
- 29 Oct 2024
- Marketing Intelligence & Planning
Beyond words: understanding the impact of presentation formats and product involvement on AI-voice assistant adoption
- 25 Oct 2024
- Marketing Intelligence & Planning
Gamification and customer brand engagement: a review and future research agendas
- 24 Oct 2024
- Marketing Intelligence & Planning
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FAQs on Marketing Intelligence and Planning
How long has Marketing Intelligence and Planning been actively publishing? 
Marketing Intelligence and Planning has been in operation since 1983 till date.
What is the publishing frequency of Marketing Intelligence and Planning?
Marketing Intelligence and Planning published with a Bi-monthly frequency.
How many articles did Marketing Intelligence and Planning publish last year?
In 2023, Marketing Intelligence and Planning publsihed 64 articles.
What is the eISSN & pISSN for Marketing Intelligence and Planning?
For Marketing Intelligence and Planning, eISSN is 1758-8049 and pISSN is 0263-4503.
What is Citescore for Marketing Intelligence and Planning?
Citescore for Marketing Intelligence and Planning is 5.4.
What is SNIP score for Marketing Intelligence and Planning?
SNIP score for Marketing Intelligence and Planning is 1.2.
What is the SJR for Marketing Intelligence and Planning?
SJR for Marketing Intelligence and Planning is Q2.
Who is the publisher of Marketing Intelligence and Planning?
EMERALD GROUP PUBLISHING LTD is the publisher of Marketing Intelligence and Planning.
