Key Metrics
CiteScore 

6.2
H-Index 

61
SJR 

Q1Marketing

SNIP 

1.2
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Topics Covered on Journal of Strategic Marketing
Journal of Strategic Marketing Journal Specifications
Indexed in the following public directories
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Scopus
SJR
| Overview | |
| Publisher | ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD |
| Language | English |
| Frequency | Bi-monthly |
| General Details | |
| Language | English |
| Frequency | Bi-monthly |
| Publication Start Year | 1993 |
| Publisher URL | Visit website |
| Website URL | Visit website |
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Recently Published Papers in Journal of Strategic Marketing
‘Support your university’: how brand identification drives supporting behaviours among students and employees
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‘Support your university’: how brand identification drives supporting behaviours among students and employees
- 9 Aug 2026
- Journal of Strategic Marketing
Strategic marketing in emerging markets: a tension-based framework for advancing theory
- 6 Aug 2026
- Journal of Strategic Marketing
Enhancing institutional reputation through personal branding: a study of employee advocacy in Indian academia
- 5 Aug 2026
- Journal of Strategic Marketing
Unpacking the power of customer trust in driving purchase intentions through Vietnam’s livestreaming commerce
- 31 Jul 2026
- Journal of Strategic Marketing
How university social responsibility drives student loyalty and positive word-of-mouth: the mediating roles of perceived quality and satisfaction
- 29 Jul 2026
- Journal of Strategic Marketing
Cross-brand referrals as a customer acquisition strategy: how brand loyalty shapes consumer response
- 25 Jul 2026
- Journal of Strategic Marketing
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