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Journal of Strategic Marketing : Impact Factor & More

eISSN: 1466-4488pISSN: 0965-254X

Key Metrics

CiteScore
6.2
H-Index
61
SJR
Q1Marketing
SNIP
1.2
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Journal of Strategic Marketing Journal Specifications

Indexed in the following public directories

  • Web of Science Web of Science
  • Scopus Scopus
  • SJR SJR
Overview
Publisher ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Language English
Frequency Bi-monthly
General Details
LanguageEnglish
FrequencyBi-monthly
Publication Start Year1993
Publisher URLVisit website
Website URLVisit website
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Recently Published Papers in Journal of Strategic Marketing

‘Support your university’: how brand identification drives supporting behaviours among students and employees
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How university social responsibility drives student loyalty and positive word-of-mouth: the mediating roles of perceived quality and satisfaction
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Cross-brand referrals as a customer acquisition strategy: how brand loyalty shapes consumer response
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‘Support your university’: how brand identification drives supporting behaviours among students and employees
  • 9 Aug 2026
  • Journal of Strategic Marketing
Strategic marketing in emerging markets: a tension-based framework for advancing theory
  • 6 Aug 2026
  • Journal of Strategic Marketing
Enhancing institutional reputation through personal branding: a study of employee advocacy in Indian academia
  • 5 Aug 2026
  • Journal of Strategic Marketing
Unpacking the power of customer trust in driving purchase intentions through Vietnam’s livestreaming commerce
  • 31 Jul 2026
  • Journal of Strategic Marketing
How university social responsibility drives student loyalty and positive word-of-mouth: the mediating roles of perceived quality and satisfaction
  • 29 Jul 2026
  • Journal of Strategic Marketing
Cross-brand referrals as a customer acquisition strategy: how brand loyalty shapes consumer response
  • 25 Jul 2026
  • Journal of Strategic Marketing

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