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Journal of Strategic Marketing : Impact Factor & More

eISSN: 1466-4488pISSN: 0965-254X

Key Metrics

CiteScore
6.2
H-Index
61
SJR
Q1Marketing
SNIP
1.2
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Journal of Strategic Marketing Journal Specifications

Indexed in the following public directories

  • Web of Science Web of Science
  • Scopus Scopus
  • SJR SJR
Overview
Publisher ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Language English
Frequency Bi-monthly
General Details
LanguageEnglish
FrequencyBi-monthly
Publication Start Year1993
Publisher URLVisit website
Website URLVisit website
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Recently Published Papers in Journal of Strategic Marketing

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The deglobalization dilemma: rejuvenating brand strategies for the future
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  • Journal of Strategic Marketing
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  • 9 May 2026
  • Journal of Strategic Marketing
Revitalizing segmentation in strategic marketing: introducing a special issue driven by technological, empirical, and methodological advancements
  • 8 May 2026
  • Journal of Strategic Marketing
Sustainable luxury and brand identity: a balance theory analysis of Ferrari’s electrification on Twitter
  • 24 Apr 2026
  • Journal of Strategic Marketing
Exploring branding strategies in emerging markets
  • 22 Apr 2026
  • Journal of Strategic Marketing
Trust the green, buy the green: how ESG marketing shapes brand attitude and trust toward green purchase intentions among Vietnam’s Gen Z consumers
  • 20 Apr 2026
  • Journal of Strategic Marketing

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