Journal of Promotion Management : Impact Factor & More
pISSN: 1049-6491
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Q2Marketing
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Journal of Promotion Management Journal Specifications
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| Publisher | Taylor & Francis |
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Recently Published Papers in Journal of Promotion Management
Navigating Dramatic Communication: The Differential Effects of Brand Rivalry on Aware and Non-aware Consumers
- 24 Jun 2026
- Journal of Promotion Management
We Have to Eat That Too! Examining Injunctive and Descriptive Norms in Food-Related Social Media Use
- 23 Jun 2026
- Journal of Promotion Management
AI Recommendation Systems as Eco-Conscious Promotional Agents: Underlying Motivations for Sustainable Consumption in E-Commerce
- 21 Jun 2026
- Journal of Promotion Management
AI-Powered Celebrity Substitution After Endorser Scandal: Promotion-Governance in Convergent VR-AR-AI Media Ecosystems
- 14 Jun 2026
- Journal of Promotion Management
The Impact of Social Network Advertising Content Characteristics on V-Pop Concert Ticket Purchase Intention: Focusing on Vietnamese Gen Z Fans
- 13 Jun 2026
- Journal of Promotion Management
Factors Influencing Online Shopping Cart Abandonment Behavior of Vietnamese Consumers: The Push-Pull-Mooring Perspective
- 27 May 2026
- Journal of Promotion Management
Navigating Dramatic Communication: The Differential Effects of Brand Rivalry on Aware and Non-aware Consumers
- 24 Jun 2026
- Journal of Promotion Management
We Have to Eat That Too! Examining Injunctive and Descriptive Norms in Food-Related Social Media Use
- 23 Jun 2026
- Journal of Promotion Management
AI Recommendation Systems as Eco-Conscious Promotional Agents: Underlying Motivations for Sustainable Consumption in E-Commerce
- 21 Jun 2026
- Journal of Promotion Management
AI-Powered Celebrity Substitution After Endorser Scandal: Promotion-Governance in Convergent VR-AR-AI Media Ecosystems
- 14 Jun 2026
- Journal of Promotion Management
The Impact of Social Network Advertising Content Characteristics on V-Pop Concert Ticket Purchase Intention: Focusing on Vietnamese Gen Z Fans
- 13 Jun 2026
- Journal of Promotion Management
Factors Influencing Online Shopping Cart Abandonment Behavior of Vietnamese Consumers: The Push-Pull-Mooring Perspective
- 27 May 2026
- Journal of Promotion Management
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