Journal of Promotion Management : Impact Factor & More
pISSN: 1049-6491
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CiteScore 
4
SJR
Q2Marketing
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Topics Covered on Journal of Promotion Management
Journal of Promotion Management Journal Specifications
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SJR
| Overview | |
| Publisher | Taylor & Francis |
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Recently Published Papers in Journal of Promotion Management
The Role of Authenticity and Creativity in Street Art Advertising
- 3 Aug 2026
- Journal of Promotion Management
Symbiotic or Substitutive? A Meta-Analysis of the Convergent Effects of AI, AR, VR, and IoT on Promotion Management
- 26 Jul 2026
- Journal of Promotion Management
The Convergent Immersive Consumer Experience (CICE) Framework: A Conceptual Model of VR-AR-AI Integration in Promotion Management
- 23 Jul 2026
- Journal of Promotion Management
Immersive Promotion Strategies for Purchase Intentions: Leveraging Operational AI and AR/VR for Enhanced Consumer Response in Paint Retail
- 17 Jul 2026
- Journal of Promotion Management
Navigating Dramatic Communication: The Differential Effects of Brand Rivalry on Aware and Non-aware Consumers
- 24 Jun 2026
- Journal of Promotion Management
We Have to Eat That Too! Examining Injunctive and Descriptive Norms in Food-Related Social Media Use
- 23 Jun 2026
- Journal of Promotion Management
The Role of Authenticity and Creativity in Street Art Advertising
- 3 Aug 2026
- Journal of Promotion Management
Symbiotic or Substitutive? A Meta-Analysis of the Convergent Effects of AI, AR, VR, and IoT on Promotion Management
- 26 Jul 2026
- Journal of Promotion Management
The Convergent Immersive Consumer Experience (CICE) Framework: A Conceptual Model of VR-AR-AI Integration in Promotion Management
- 23 Jul 2026
- Journal of Promotion Management
Immersive Promotion Strategies for Purchase Intentions: Leveraging Operational AI and AR/VR for Enhanced Consumer Response in Paint Retail
- 17 Jul 2026
- Journal of Promotion Management
Navigating Dramatic Communication: The Differential Effects of Brand Rivalry on Aware and Non-aware Consumers
- 24 Jun 2026
- Journal of Promotion Management
We Have to Eat That Too! Examining Injunctive and Descriptive Norms in Food-Related Social Media Use
- 23 Jun 2026
- Journal of Promotion Management
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