Journal of Product and Brand Management : Impact Factor & More
eISSN: 2054-1643pISSN: 1061-0421
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Key Metrics
CiteScore 
6.2
SNIP
1.3
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Journal of Product and Brand Management Journal Specifications
Indexed in the following public directories
Web of Science 
Scopus 
SJR
| Overview | |
| Publisher | EMERALD GROUP PUBLISHING LTD |
| Language | English |
| Frequency | Bi-monthly |
| General Details | |
| Language | English |
| Frequency | Bi-monthly |
| Publication Start Year | 1992 |
| Publisher URL | Visit website |
| Website URL | Visit website |
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Guest editorial: Interpretive approaches to branding
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From unity to uproar: exploring how advocacy fusion and relationship norms shape cause advocate response to brand activism
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