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Journal of Marketing for Higher Education : Impact Factor & More

eISSN: 1540-7144pISSN: 0884-1241

Key Metrics

CiteScore
4.4
SJR
Q2Education
SNIP
2
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Journal of Marketing for Higher Education Journal Specifications

Overview
Publisher ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Language English
Frequency Semi-annual
General Details
LanguageEnglish
FrequencySemi-annual
Publication Start Year1988
Publisher URLVisit website
Website URLVisit website
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Recently Published Papers in Journal of Marketing for Higher Education

Strengthening student recruitment success through a recruiter behavior training program: working on informativeness and affective delivery
  • 17 Jun 2026
  • Journal of Marketing for Higher Education
What you see is what you get: a university website eye-tracking analysis
  • 16 Jun 2026
  • Journal of Marketing for Higher Education
From governance metrics to market signals: a sustainability-aligned Balanced Scorecard for private higher education groups
  • 23 May 2026
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Sustainability, rankings and legitimacy: tools of competitive advantage for academic and social efficiency in higher education institutions
  • 11 Mar 2026
  • Journal of Marketing for Higher Education
Exploring global trends in the perceived importance of marketing for the internationalization of HEIs
  • 10 Jan 2026
  • Journal of Marketing for Higher Education
Can student satisfaction rise as education quality declines? A comparative analysis of higher education students’ satisfaction in times of disruption
  • 4 Dec 2025
  • Journal of Marketing for Higher Education
Strengthening student recruitment success through a recruiter behavior training program: working on informativeness and affective delivery
  • 17 Jun 2026
  • Journal of Marketing for Higher Education
What you see is what you get: a university website eye-tracking analysis
  • 16 Jun 2026
  • Journal of Marketing for Higher Education
From governance metrics to market signals: a sustainability-aligned Balanced Scorecard for private higher education groups
  • 23 May 2026
  • Journal of Marketing for Higher Education
Sustainability, rankings and legitimacy: tools of competitive advantage for academic and social efficiency in higher education institutions
  • 11 Mar 2026
  • Journal of Marketing for Higher Education
Exploring global trends in the perceived importance of marketing for the internationalization of HEIs
  • 10 Jan 2026
  • Journal of Marketing for Higher Education
Can student satisfaction rise as education quality declines? A comparative analysis of higher education students’ satisfaction in times of disruption
  • 4 Dec 2025
  • Journal of Marketing for Higher Education

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