Key Metrics
CiteScore 

5.5
SJR 

Q2Marketing

SNIP 

1.6
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| Publisher | Taylor & Francis |
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Recently Published Papers in Journal of Marketing Communications
Trust-centered persuasion in live-stream commerce in China: Platform affordances, presence, and goal-contingent pathways to purchase intention
- 7 Aug 2026
- Journal of Marketing Communications
Internal marketing and social media strategies in the mobile game industry
- 26 Jul 2026
- Journal of Marketing Communications
Why social sharing persists: The privacy paradox in social commerce
- 26 Jul 2026
- Journal of Marketing Communications
Navigating consumer permission in proximity marketing through social presence communication
- 26 Jul 2026
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Intentional ad-viewing to support user-generated-content creators and theoretical mechanism
- 24 Jul 2026
- Journal of Marketing Communications
Performative or principled? The role of brand credibility and congruity in activism marketing effectiveness
- 23 Jul 2026
- Journal of Marketing Communications
Trust-centered persuasion in live-stream commerce in China: Platform affordances, presence, and goal-contingent pathways to purchase intention
- 7 Aug 2026
- Journal of Marketing Communications
Internal marketing and social media strategies in the mobile game industry
- 26 Jul 2026
- Journal of Marketing Communications
Why social sharing persists: The privacy paradox in social commerce
- 26 Jul 2026
- Journal of Marketing Communications
Navigating consumer permission in proximity marketing through social presence communication
- 26 Jul 2026
- Journal of Marketing Communications
Intentional ad-viewing to support user-generated-content creators and theoretical mechanism
- 24 Jul 2026
- Journal of Marketing Communications
Performative or principled? The role of brand credibility and congruity in activism marketing effectiveness
- 23 Jul 2026
- Journal of Marketing Communications