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Journal of Marketing Communications : Impact Factor & More

eISSN: 1466-4445pISSN: 1352-7266

Key Metrics

CiteScore
5.5
SJR
Q2Marketing
SNIP
1.6
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Journal of Marketing Communications Journal Specifications

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Publisher Taylor & Francis

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Recently Published Papers in Journal of Marketing Communications

Trust-centered persuasion in live-stream commerce in China: Platform affordances, presence, and goal-contingent pathways to purchase intention
  • 7 Aug 2026
  • Journal of Marketing Communications
Internal marketing and social media strategies in the mobile game industry
  • 26 Jul 2026
  • Journal of Marketing Communications
Why social sharing persists: The privacy paradox in social commerce
  • 26 Jul 2026
  • Journal of Marketing Communications
Navigating consumer permission in proximity marketing through social presence communication
  • 26 Jul 2026
  • Journal of Marketing Communications
Intentional ad-viewing to support user-generated-content creators and theoretical mechanism
  • 24 Jul 2026
  • Journal of Marketing Communications
Performative or principled? The role of brand credibility and congruity in activism marketing effectiveness
  • 23 Jul 2026
  • Journal of Marketing Communications
Trust-centered persuasion in live-stream commerce in China: Platform affordances, presence, and goal-contingent pathways to purchase intention
  • 7 Aug 2026
  • Journal of Marketing Communications
Internal marketing and social media strategies in the mobile game industry
  • 26 Jul 2026
  • Journal of Marketing Communications
Why social sharing persists: The privacy paradox in social commerce
  • 26 Jul 2026
  • Journal of Marketing Communications
Navigating consumer permission in proximity marketing through social presence communication
  • 26 Jul 2026
  • Journal of Marketing Communications
Intentional ad-viewing to support user-generated-content creators and theoretical mechanism
  • 24 Jul 2026
  • Journal of Marketing Communications
Performative or principled? The role of brand credibility and congruity in activism marketing effectiveness
  • 23 Jul 2026
  • Journal of Marketing Communications

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