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JOURNAL OF MARKETING ANALYTICS : Impact Factor & More
eISSN: 2050-3326pISSN: 2050-3318
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JOURNAL OF MARKETING ANALYTICS Key Metrics
H-Index 
16
SJR
Q1Marketing
Topics Covered on JOURNAL OF MARKETING ANALYTICS
Customer experience
Digital marketing
Brand relationship
Social media
Customer satisfaction
Competitive intelligence
JOURNAL OF MARKETING ANALYTICS Journal Specifications
| Overview | |
| Publisher | PALGRAVE MACMILLAN LTD |
| Language | English |
| Frequency | Quarterly |
| General Details | |
| Language | English |
| Frequency | Quarterly |
| Publication Start Year | 2013 |
| Publisher URL | Visit website |
| Website URL | Visit website |
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Recently Published Papers in JOURNAL OF MARKETING ANALYTICS
Environment vs. sports vs. art: effects of CSR activities on the perceived value of products and advertising in the food industry
- 15 Apr 2024
- Journal of Marketing Analytics
Double-weighted kNN: a simple and efficient variant with embedded feature selection
- 6 Apr 2024
- Journal of Marketing Analytics
Mapping the marketing analytics landscape: unveiling the diverse proficiencies in marketing and technical know-how among practitioners
- 5 Apr 2024
- Journal of Marketing Analytics
Rethinking the role of educators in the 21st century: navigating globalization, technology, and pandemics
- 2 Apr 2024
- Journal of Marketing Analytics
The relationship between the quality of big data marketing analytics and marketing agility of firms: the impact of the decision-making role
- 30 Mar 2024
- Journal of Marketing Analytics
Ready, set, go! Deploying the social listening stoplight activity to teach marketing analytics using qualitative techniques
- 30 Mar 2024
- Journal of Marketing Analytics
Environment vs. sports vs. art: effects of CSR activities on the perceived value of products and advertising in the food industry
- 15 Apr 2024
- Journal of Marketing Analytics
Double-weighted kNN: a simple and efficient variant with embedded feature selection
- 6 Apr 2024
- Journal of Marketing Analytics
Mapping the marketing analytics landscape: unveiling the diverse proficiencies in marketing and technical know-how among practitioners
- 5 Apr 2024
- Journal of Marketing Analytics
Rethinking the role of educators in the 21st century: navigating globalization, technology, and pandemics
- 2 Apr 2024
- Journal of Marketing Analytics
The relationship between the quality of big data marketing analytics and marketing agility of firms: the impact of the decision-making role
- 30 Mar 2024
- Journal of Marketing Analytics
Ready, set, go! Deploying the social listening stoplight activity to teach marketing analytics using qualitative techniques
- 30 Mar 2024
- Journal of Marketing Analytics
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FAQs on JOURNAL OF MARKETING ANALYTICS
How long has JOURNAL OF MARKETING ANALYTICS been actively publishing? 
JOURNAL OF MARKETING ANALYTICS has been in operation since 2013 till date.
What is the publishing frequency of JOURNAL OF MARKETING ANALYTICS?
JOURNAL OF MARKETING ANALYTICS published with a Quarterly frequency.
How many articles did JOURNAL OF MARKETING ANALYTICS publish last year?
In 2023, JOURNAL OF MARKETING ANALYTICS publsihed 64 articles.
What is the eISSN & pISSN for JOURNAL OF MARKETING ANALYTICS?
For JOURNAL OF MARKETING ANALYTICS, eISSN is 2050-3326 and pISSN is 2050-3318.
What is the H Index for JOURNAL OF MARKETING ANALYTICS ?
H Index for JOURNAL OF MARKETING ANALYTICS is 16.
What is the SJR for JOURNAL OF MARKETING ANALYTICS?
SJR for JOURNAL OF MARKETING ANALYTICS is Q1.
Who is the publisher of JOURNAL OF MARKETING ANALYTICS?
PALGRAVE MACMILLAN LTD is the publisher of JOURNAL OF MARKETING ANALYTICS.
