Journal of Interactive Advertising : Impact Factor & More
eISSN: 1525-2019
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Key Metrics
CiteScore 
7
SJR
Q2Marketing
SNIP
1
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Topics Covered on Journal of Interactive Advertising
Journal of Interactive Advertising Journal Specifications
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SJR
| Overview | |
| Publisher | Taylor & Francis |
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Recently Published Papers in Journal of Interactive Advertising
Word-of-Mouth Communication as a Function of Status-Driven Sustainable Consumption, Moderated by Emotional or Rational Communication in Online Environments
- 2 May 2026
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Expanding the Influencer Spectrum: How Influencer and Product Type Interact to Shape Purchase Intentions Through the Mediating Roles of Expectancy Violation, Source and Message Credibility
- 29 Apr 2026
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Let TikTokers Talk About Products: The Effects of Account Identity, Verification Status, and TikTok Sounds in Short-Form Video Influencer Marketing
- 24 Apr 2026
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Effects of Immersive Experience in the Branded Metaverse
- 3 Apr 2026
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Driving Consumer Engagement on Social Media: An Examination of Firm-Generated Content Types and Their Moderating Factors
- 19 Mar 2026
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“Don’t Buy It!” Influencers’ Negative Product Reviews and Their Effects on Young Adults
- 22 Jan 2026
- Journal of Interactive Advertising
Word-of-Mouth Communication as a Function of Status-Driven Sustainable Consumption, Moderated by Emotional or Rational Communication in Online Environments
- 2 May 2026
- Journal of Interactive Advertising
Expanding the Influencer Spectrum: How Influencer and Product Type Interact to Shape Purchase Intentions Through the Mediating Roles of Expectancy Violation, Source and Message Credibility
- 29 Apr 2026
- Journal of Interactive Advertising
Let TikTokers Talk About Products: The Effects of Account Identity, Verification Status, and TikTok Sounds in Short-Form Video Influencer Marketing
- 24 Apr 2026
- Journal of Interactive Advertising
Effects of Immersive Experience in the Branded Metaverse
- 3 Apr 2026
- Journal of Interactive Advertising
Driving Consumer Engagement on Social Media: An Examination of Firm-Generated Content Types and Their Moderating Factors
- 19 Mar 2026
- Journal of Interactive Advertising
“Don’t Buy It!” Influencers’ Negative Product Reviews and Their Effects on Young Adults
- 22 Jan 2026
- Journal of Interactive Advertising
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