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| Publisher | Taylor & Francis |
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Recently Published Papers in Journal of Interactive Advertising
Word-of-Mouth Communication as a Function of Status-Driven Sustainable Consumption, Moderated by Emotional or Rational Communication in Online Environments
- 2 May 2026
- Journal of Interactive Advertising
Expanding the Influencer Spectrum: How Influencer and Product Type Interact to Shape Purchase Intentions Through the Mediating Roles of Expectancy Violation, Source and Message Credibility
- 29 Apr 2026
- Journal of Interactive Advertising
Effects of Immersive Experience in the Branded Metaverse
- 4 Apr 2026
- Journal of Interactive Advertising
Driving Consumer Engagement on Social Media: An Examination of Firm-Generated Content Types and Their Moderating Factors
- 19 Mar 2026
- Journal of Interactive Advertising
“Don’t Buy It!” Influencers’ Negative Product Reviews and Their Effects on Young Adults
- 22 Jan 2026
- Journal of Interactive Advertising
What Makes Lil Miquela and Lu Do Magalu Viral? Anthropomorphism of Virtual Influencers on Social Media
- 19 Jan 2026
- Journal of Interactive Advertising
Word-of-Mouth Communication as a Function of Status-Driven Sustainable Consumption, Moderated by Emotional or Rational Communication in Online Environments
- 2 May 2026
- Journal of Interactive Advertising
Expanding the Influencer Spectrum: How Influencer and Product Type Interact to Shape Purchase Intentions Through the Mediating Roles of Expectancy Violation, Source and Message Credibility
- 29 Apr 2026
- Journal of Interactive Advertising
Effects of Immersive Experience in the Branded Metaverse
- 4 Apr 2026
- Journal of Interactive Advertising
Driving Consumer Engagement on Social Media: An Examination of Firm-Generated Content Types and Their Moderating Factors
- 19 Mar 2026
- Journal of Interactive Advertising
“Don’t Buy It!” Influencers’ Negative Product Reviews and Their Effects on Young Adults
- 22 Jan 2026
- Journal of Interactive Advertising
What Makes Lil Miquela and Lu Do Magalu Viral? Anthropomorphism of Virtual Influencers on Social Media
- 19 Jan 2026
- Journal of Interactive Advertising