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Journal of Interactive Advertising : Impact Factor & More

eISSN: 1525-2019

Key Metrics

CiteScore
7
SJR
Q2Marketing
SNIP
1
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Recently Published Papers in Journal of Interactive Advertising

Word-of-Mouth Communication as a Function of Status-Driven Sustainable Consumption, Moderated by Emotional or Rational Communication in Online Environments
  • 2 May 2026
  • Journal of Interactive Advertising
Expanding the Influencer Spectrum: How Influencer and Product Type Interact to Shape Purchase Intentions Through the Mediating Roles of Expectancy Violation, Source and Message Credibility
  • 29 Apr 2026
  • Journal of Interactive Advertising
Effects of Immersive Experience in the Branded Metaverse
  • 4 Apr 2026
  • Journal of Interactive Advertising
Driving Consumer Engagement on Social Media: An Examination of Firm-Generated Content Types and Their Moderating Factors
  • 19 Mar 2026
  • Journal of Interactive Advertising
“Don’t Buy It!” Influencers’ Negative Product Reviews and Their Effects on Young Adults
  • 22 Jan 2026
  • Journal of Interactive Advertising
What Makes Lil Miquela and Lu Do Magalu Viral? Anthropomorphism of Virtual Influencers on Social Media
  • 19 Jan 2026
  • Journal of Interactive Advertising
Word-of-Mouth Communication as a Function of Status-Driven Sustainable Consumption, Moderated by Emotional or Rational Communication in Online Environments
  • 2 May 2026
  • Journal of Interactive Advertising
Expanding the Influencer Spectrum: How Influencer and Product Type Interact to Shape Purchase Intentions Through the Mediating Roles of Expectancy Violation, Source and Message Credibility
  • 29 Apr 2026
  • Journal of Interactive Advertising
Effects of Immersive Experience in the Branded Metaverse
  • 4 Apr 2026
  • Journal of Interactive Advertising
Driving Consumer Engagement on Social Media: An Examination of Firm-Generated Content Types and Their Moderating Factors
  • 19 Mar 2026
  • Journal of Interactive Advertising
“Don’t Buy It!” Influencers’ Negative Product Reviews and Their Effects on Young Adults
  • 22 Jan 2026
  • Journal of Interactive Advertising
What Makes Lil Miquela and Lu Do Magalu Viral? Anthropomorphism of Virtual Influencers on Social Media
  • 19 Jan 2026
  • Journal of Interactive Advertising

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