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JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE : Impact Factor & More

eISSN: 2163-9167pISSN: 2163-9159
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JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE Journal Specifications

Overview
Publisher ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Language English
Frequency Quarterly
General Details
LanguageEnglish
FrequencyQuarterly
Publication Start Year1998
Publisher URLVisit website
Website URLVisit website
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The influence of corporate reputation on consumers’ purchase intention in a new energy vehicle product-harm crisis: Moderating effect of product knowledge
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The influence of corporate reputation on consumers’ purchase intention in a new energy vehicle product-harm crisis: Moderating effect of product knowledge
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Human versus virtual influencers: The interaction effects of influencer-brand congruence on consumers’ behavioral engagement
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Nostalgic advertising and consumer–Brand relationships: Revisiting the role of effective communication and sensory experience in the F&B sector
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Understanding customer acceptance of AI products: How do AI autonomy and specific self-efficacy affect the acceptance intention?
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