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Journal of Current Issues and Research in Advertising : Impact Factor & More

eISSN: 2164-7313pISSN: 1064-1734

Key Metrics

CiteScore
2.9
H-Index
40
SJR
Q2Marketing
SNIP
1.18
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Journal of Current Issues and Research in Advertising Journal Specifications

Indexed in the following public directories

  • Web of Science Web of Science
  • SJR SJR
Overview
Publisher TAYLOR & FRANCIS LTD
Language English
Frequency Quarterly
General Details
LanguageEnglish
FrequencyQuarterly
Publication Start Year1978
Publisher URLVisit website
Website URLVisit website
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Recently Published Papers in Journal of Current Issues and Research in Advertising

Tap Intention Toward Rewarded Mobile In-Game Banner Advertising: The Roles of Category-Based Contextual Fit and Reward Type
  • 21 Jul 2026
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Do Virtual Influencers Need Self-Disclosure? Differential Effects on Parasocial Interaction Between Human and Virtual Influencers and the Moderating Role of Openness
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Sad but Still Engaging: Examining Sadness Appeal in Narrative Advertising on the audience’s Brand Attitude and Purchase Intention
  • 2 Jul 2026
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Too Much of a Good Thing: The Backfire Effect as a Trigger for Psychological Reactance in E-Cigarette Cessation Social Marketing
  • 9 Jun 2026
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Relationships Between Parasocial Relationships, Brand Learning, and Brand Love: Moderated Mediation Effect of Celebrity Endorser Credibility
  • 29 May 2026
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Virtual Influencers as Environmental Activists: Enhancing Perceived Authenticity Using Anthropomorphism and Narratives
  • 28 May 2026
  • Journal of Current Issues & Research in Advertising
Tap Intention Toward Rewarded Mobile In-Game Banner Advertising: The Roles of Category-Based Contextual Fit and Reward Type
  • 21 Jul 2026
  • Journal of Current Issues & Research in Advertising
Do Virtual Influencers Need Self-Disclosure? Differential Effects on Parasocial Interaction Between Human and Virtual Influencers and the Moderating Role of Openness
  • 7 Jul 2026
  • Journal of Current Issues & Research in Advertising
Sad but Still Engaging: Examining Sadness Appeal in Narrative Advertising on the audience’s Brand Attitude and Purchase Intention
  • 2 Jul 2026
  • Journal of Current Issues & Research in Advertising
Too Much of a Good Thing: The Backfire Effect as a Trigger for Psychological Reactance in E-Cigarette Cessation Social Marketing
  • 9 Jun 2026
  • Journal of Current Issues & Research in Advertising
Relationships Between Parasocial Relationships, Brand Learning, and Brand Love: Moderated Mediation Effect of Celebrity Endorser Credibility
  • 29 May 2026
  • Journal of Current Issues & Research in Advertising
Virtual Influencers as Environmental Activists: Enhancing Perceived Authenticity Using Anthropomorphism and Narratives
  • 28 May 2026
  • Journal of Current Issues & Research in Advertising

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