Key Metrics
CiteScore 

0.6
H-Index 

5
SJR 

Q3Marketing

SNIP 

0.27
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Journal of Brand Strategy Journal Specifications
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| Publisher | Henry Stewart Publications |
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Check my PaperRecently Published Papers in Journal of Brand Strategy
‘We are locally owned’: Measuring and understanding the brand value of local ownership
- 17 Nov 2025
- Journal of Brand Strategy
How paradigm shifts in World Wide Web versions directly influence major changes in brand models and the branding practices attached to them
- 17 Nov 2025
- Journal of Brand Strategy
Third-person effects of online product reviews: Moderating roles of review tone, product involvement and customer loyalty
- 17 Nov 2025
- Journal of Brand Strategy
‘Money in the bank’ and other tales: Prized World Wrestling Entertainment possessions and their role in identity construction and self-expression
- 17 Nov 2025
- Journal of Brand Strategy
Killing manufacturer brands softly: The rise of private labels and no brand preference
- 17 Nov 2025
- Journal of Brand Strategy
Editorial
- 17 Nov 2025
- Journal of Brand Strategy
‘We are locally owned’: Measuring and understanding the brand value of local ownership
- 17 Nov 2025
- Journal of Brand Strategy
How paradigm shifts in World Wide Web versions directly influence major changes in brand models and the branding practices attached to them
- 17 Nov 2025
- Journal of Brand Strategy
Third-person effects of online product reviews: Moderating roles of review tone, product involvement and customer loyalty
- 17 Nov 2025
- Journal of Brand Strategy
‘Money in the bank’ and other tales: Prized World Wrestling Entertainment possessions and their role in identity construction and self-expression
- 17 Nov 2025
- Journal of Brand Strategy
Killing manufacturer brands softly: The rise of private labels and no brand preference
- 17 Nov 2025
- Journal of Brand Strategy
Editorial
- 17 Nov 2025
- Journal of Brand Strategy