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Journal of Brand Strategy : Impact Factor & More

eISSN: 2045-8568pISSN: 2045-855X

Key Metrics

CiteScore
0.6
H-Index
5
SJR
Q3Marketing
SNIP
0.27
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Journal of Brand Strategy Journal Specifications

Overview
Publisher Henry Stewart Publications

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Recently Published Papers in Journal of Brand Strategy

‘We are locally owned’: Measuring and understanding the brand value of local ownership
  • 17 Nov 2025
  • Journal of Brand Strategy
How paradigm shifts in World Wide Web versions directly influence major changes in brand models and the branding practices attached to them
  • 17 Nov 2025
  • Journal of Brand Strategy
Third-person effects of online product reviews: Moderating roles of review tone, product involvement and customer loyalty
  • 17 Nov 2025
  • Journal of Brand Strategy
‘Money in the bank’ and other tales: Prized World Wrestling Entertainment possessions and their role in identity construction and self-expression
  • 17 Nov 2025
  • Journal of Brand Strategy
Killing manufacturer brands softly: The rise of private labels and no brand preference
  • 17 Nov 2025
  • Journal of Brand Strategy
Editorial
  • 17 Nov 2025
  • Journal of Brand Strategy
‘We are locally owned’: Measuring and understanding the brand value of local ownership
  • 17 Nov 2025
  • Journal of Brand Strategy
How paradigm shifts in World Wide Web versions directly influence major changes in brand models and the branding practices attached to them
  • 17 Nov 2025
  • Journal of Brand Strategy
Third-person effects of online product reviews: Moderating roles of review tone, product involvement and customer loyalty
  • 17 Nov 2025
  • Journal of Brand Strategy
‘Money in the bank’ and other tales: Prized World Wrestling Entertainment possessions and their role in identity construction and self-expression
  • 17 Nov 2025
  • Journal of Brand Strategy
Killing manufacturer brands softly: The rise of private labels and no brand preference
  • 17 Nov 2025
  • Journal of Brand Strategy
Editorial
  • 17 Nov 2025
  • Journal of Brand Strategy

FAQs on Journal of Brand Strategy