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Journal of Advertising : Impact Factor & More

eISSN: 1557-7805pISSN: 0091-3367

Aims and Scope of Journal of Advertising

The Journal of Advertising is published fives times per year and is a peer-reviewed academic journal covering advertising theories and their relationship with practice. It is owned by the American Academy of Advertising and published on their behalf by Routledge Taylor & Francis. Less

Key Metrics

CiteScore
8.5
Eigenfactor
0.001 - 0.005
Impact Factor
5 - 10
SJR
Q1Marketing
SNIP
2.86
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Topics Covered on Journal of Advertising

Journal of Advertising Journal Specifications

Indexed in the following public directories

  • Web of Science Web of Science
  • SJR SJR
Overview
Publisher ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Language English
Frequency Quarterly
General Details
LanguageEnglish
FrequencyQuarterly
Publication Start Year1972
Publisher URLVisit website
Website URLVisit website
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Recently Published Papers in Journal of Advertising

How Consumer-Brand Incidental Similarity Cues in Advertising Increase Self-Brand Connection and Brand Interest
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Shifted by Similarity? How Politically Targeted Ads Based on Party and Issue Persuade Voters
  • 21 Apr 2026
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Cultural Lag, Consumer Literacy, and Coping in AI-Enabled Advertising: A Theoretical Explication and Managerial Solutions
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How Women Respond to Computer-Generated Inclusive Advertising: Advocating for Body Positivity in the Age of AI
  • 21 Mar 2026
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Correction
  • 15 Mar 2026
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Navigating Troubled Waters: A Tri-Country Study on Disaster Marketing Advertisements Post-Fukushima Wastewater Release
  • 9 Mar 2026
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How Consumer-Brand Incidental Similarity Cues in Advertising Increase Self-Brand Connection and Brand Interest
  • 21 Apr 2026
  • Journal of Advertising
Shifted by Similarity? How Politically Targeted Ads Based on Party and Issue Persuade Voters
  • 21 Apr 2026
  • Journal of Advertising
Cultural Lag, Consumer Literacy, and Coping in AI-Enabled Advertising: A Theoretical Explication and Managerial Solutions
  • 7 Apr 2026
  • Journal of Advertising
How Women Respond to Computer-Generated Inclusive Advertising: Advocating for Body Positivity in the Age of AI
  • 21 Mar 2026
  • Journal of Advertising
Correction
  • 15 Mar 2026
  • Journal of Advertising
Navigating Troubled Waters: A Tri-Country Study on Disaster Marketing Advertisements Post-Fukushima Wastewater Release
  • 9 Mar 2026
  • Journal of Advertising

FAQs on Journal of Advertising