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Journal of Advertising : Impact Factor & More
eISSN: 1557-7805pISSN: 0091-3367
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Aims and Scope
The Journal of Advertising is published fives times per year and is a peer-reviewed academic journal covering advertising theories and their relationship with practice. It is owned by the American Academy of Advertising and published on their behalf by Routledge Taylor & Francis. Less
Journal of Advertising Key Metrics
CiteScore 
8.5
Eigenfactor
0.001 - 0.005
Impact Factor
5 - 10
SJR
Q1Marketing
SNIP
2.86
Time to Publish
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Time to Publish
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% of papers by time taken from submission to publication
0 to 3 months0%
4 to 6 months0%
7 to 9 months29%
Above 9 months71%
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Topics Covered on Journal of Advertising
Switching frequency
Advertising research
Social media
Online advertising
Creativity
Cultural identity
Overweight
Artificial intelligence
Collaborative filtering
Computational advertising
Big data
Brand community
Parental mediation
Message framing
Journal of Advertising Journal Specifications
Indexed in the following public directories
Web of Science 
SJR
| Overview | |
| Publisher | ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD |
| Language | English |
| Frequency | Quarterly |
| General Details | |
| Language | English |
| Frequency | Quarterly |
| Publication Start Year | 1972 |
| Publisher URL | Visit website |
| Website URL | Visit website |
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Recently Published Papers in Journal of Advertising
Harnessing the Strengths of Computational Advertising and Experimental Methods to Enhance Research Design
- 20 Oct 2024
- Journal of Advertising
Computer Vision Models for Image Analysis in Advertising Research
- 7 Oct 2024
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Computational Content Analysis in Advertising Research
- 4 Oct 2024
- Journal of Advertising
User-Centric Behavioral Tracking: Lessons from Three Case Studies with Do-It-Yourself Computational Pipelines
- 21 Sep 2024
- Journal of Advertising
Data Quality Measures for Computational Research: Ensuring Informed Decisions with Emerging Data Sources
- 20 Sep 2024
- Journal of Advertising
Biometric Tools in a Computational Advertising Context: An Overview of Use and Application
- 20 Sep 2024
- Journal of Advertising
Harnessing the Strengths of Computational Advertising and Experimental Methods to Enhance Research Design
- 20 Oct 2024
- Journal of Advertising
Computer Vision Models for Image Analysis in Advertising Research
- 7 Oct 2024
- Journal of Advertising
Computational Content Analysis in Advertising Research
- 4 Oct 2024
- Journal of Advertising
User-Centric Behavioral Tracking: Lessons from Three Case Studies with Do-It-Yourself Computational Pipelines
- 21 Sep 2024
- Journal of Advertising
Data Quality Measures for Computational Research: Ensuring Informed Decisions with Emerging Data Sources
- 20 Sep 2024
- Journal of Advertising
Biometric Tools in a Computational Advertising Context: An Overview of Use and Application
- 20 Sep 2024
- Journal of Advertising
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Compare journals across 7 parameters SJR Ranking, Topics covered, Indexing Database, Publication Review Time, Publication Type, Article Processing Charges & Recently Published papers
SJR Ranking, Topics covered, Indexing Database, Publication Review Time, Publication Type, Article Processing Charges & Recently Published papers
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FAQs on Journal of Advertising
How long has Journal of Advertising been actively publishing? 
Journal of Advertising has been in operation since 1972 till date.
What is the publishing frequency of Journal of Advertising?
Journal of Advertising published with a Quarterly frequency.
How many articles did Journal of Advertising publish last year?
In 2023, Journal of Advertising publsihed 43 articles.
What is the eISSN & pISSN for Journal of Advertising?
For Journal of Advertising, eISSN is 1557-7805 and pISSN is 0091-3367.
What is Citescore for Journal of Advertising?
Citescore for Journal of Advertising is 8.5.
What is SNIP score for Journal of Advertising?
SNIP score for Journal of Advertising is 2.86.
What is the SJR for Journal of Advertising?
SJR for Journal of Advertising is Q1.
Who is the publisher of Journal of Advertising?
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD is the publisher of Journal of Advertising.
