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International Journal of Advertising : Impact Factor & More

eISSN: 1759-3948pISSN: 0265-0487

Key Metrics

CiteScore
7.6
Eigenfactor
0.001 - 0.005
Impact Factor
< 5
SJR
Q1Marketing
SNIP
2.11
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Topics Covered on International Journal of Advertising

International Journal of Advertising Journal Specifications

Overview
Publisher ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Language English
Frequency Bi-monthly
General Details
LanguageEnglish
FrequencyBi-monthly
Publication Start Year1982
Publisher URLVisit website
Website URLVisit website
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Recently Published Papers in International Journal of Advertising

Analysing content strategies of healthy vs. unhealthy food brands on social media using machine learning: a comparative study across platforms
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What leads to consumer engagement towards short-form videos on Douyin? The moderating role of brand type
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From granny to granfluencer: how older influencers are challenging age-related stereotypes via fashion portrayals and affecting consumer responses through social media
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Understanding advertising value in YouTube ads: dual pathways through incentives and emotional appeal–evidence from two digital markets
  • 25 Apr 2026
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A meta-analytic review of self-benefit and other-benefit appeals in charity advertising
  • 21 Apr 2026
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Online political advertising literacy: a scoping review
  • 19 Apr 2026
  • International Journal of Advertising
Analysing content strategies of healthy vs. unhealthy food brands on social media using machine learning: a comparative study across platforms
  • 10 May 2026
  • International Journal of Advertising
What leads to consumer engagement towards short-form videos on Douyin? The moderating role of brand type
  • 7 May 2026
  • International Journal of Advertising
From granny to granfluencer: how older influencers are challenging age-related stereotypes via fashion portrayals and affecting consumer responses through social media
  • 29 Apr 2026
  • International Journal of Advertising
Understanding advertising value in YouTube ads: dual pathways through incentives and emotional appeal–evidence from two digital markets
  • 25 Apr 2026
  • International Journal of Advertising
A meta-analytic review of self-benefit and other-benefit appeals in charity advertising
  • 21 Apr 2026
  • International Journal of Advertising
Online political advertising literacy: a scoping review
  • 19 Apr 2026
  • International Journal of Advertising

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