Key Metrics
CiteScore 

7.6
Eigenfactor 

0.001 - 0.005
Impact Factor 

< 5
SJR 

Q1Marketing

SNIP 

2.11
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Topics Covered on International Journal of Advertising
International Journal of Advertising Journal Specifications
| Overview | |
| Publisher | ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD |
| Language | English |
| Frequency | Bi-monthly |
| General Details | |
| Language | English |
| Frequency | Bi-monthly |
| Publication Start Year | 1982 |
| Publisher URL | Visit website |
| Website URL | Visit website |
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