Key Metrics
CiteScore 

1.7
H-Index 

19
SJR 

Q3Marketing

SNIP 

0.5
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Topics Covered on Innovative Marketing
Innovative Marketing Journal Specifications
| Overview | |
| Publisher | LLC CPC BUSINESS PERSPECTIVES |
| Language | English |
| Frequency | Quarterly |
| Article Processing Charges | EUR 595 |
| Publication Time | 9 |
| Editorial Review Process | Double anonymous peer review |
| General Details | |
| Publication Details | |
| Editorial Review Detail | |
| Information for authors | |
| Author instructions | Visit website |
| Copyright Details | Visit website |
| Deposit Policy | Sherpa/Romeo,https://businessperspectives.org/journals/innovative-marketing#self-archiving-policy |
| License type | CC BY |
| OA statement | Visit website |
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Recently Published Papers in Innovative Marketing
The impact of personalized advertising on impulse shopping behavior on Tiktok
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Digital marketing management in Ukrainian SMEs: Tools, barriers and strategic readiness for transformation
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Affinity of Gen Z and Gen Y towards DTC brands: Role of online review and ratings and recommendation
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The impact of personalized advertising on impulse shopping behavior on Tiktok
- 20 Apr 2026
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Strategic enablers of business intelligence in marketing: Insights from the digital transformation of Jordanian firms
- 16 Apr 2026
- Innovative Marketing
Digital marketing management in Ukrainian SMEs: Tools, barriers and strategic readiness for transformation
- 15 Apr 2026
- Innovative Marketing
How dynamic marketing and service innovation capabilities translate into hotel performance: The roles of service excellence and brand identity
- 14 Apr 2026
- Innovative Marketing
A moderated mediation model of the relationship among digital marketing campaigns, brand recall, purchase intention, and purchase decision
- 9 Apr 2026
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Affinity of Gen Z and Gen Y towards DTC brands: Role of online review and ratings and recommendation
- 9 Apr 2026
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