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Innovative Marketing : Impact Factor & More

eISSN: 1816-6326pISSN: 1814-2427
JournalOpen Access

Key Metrics

CiteScore
1.7
H-Index
19
SJR
Q3Marketing
SNIP
0.5
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Topics Covered on Innovative Marketing

Innovative Marketing Journal Specifications

Overview
Publisher LLC CPC BUSINESS PERSPECTIVES
Language English
Frequency Quarterly
Article Processing ChargesEUR 595
Publication Time9
Editorial Review ProcessDouble anonymous peer review
General Details
LanguageEnglish
FrequencyQuarterly
Website URLVisit website
Publication Details
Other chargesVisit website
PlagiarismVisit website
Publication Time 9
Waiver PolicyVisit website
Editorial Review Detail
Editorial TeamVisit website
Review ProcessDouble anonymous peer review
Review UrlVisit website
Information for authors
Author instructionsVisit website
Copyright DetailsVisit website
Deposit PolicySherpa/Romeo,https://businessperspectives.org/journals/innovative-marketing#self-archiving-policy
License typeCC BY
OA statementVisit website
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Recently Published Papers in Innovative Marketing

The impact of personalized advertising on impulse shopping behavior on Tiktok
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Strategic enablers of business intelligence in marketing: Insights from the digital transformation of Jordanian firms
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Digital marketing management in Ukrainian SMEs: Tools, barriers and strategic readiness for transformation
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How dynamic marketing and service innovation capabilities translate into hotel performance: The roles of service excellence and brand identity
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A moderated mediation model of the relationship among digital marketing campaigns, brand recall, purchase intention, and purchase decision
  • 9 Apr 2026
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Affinity of Gen Z and Gen Y towards DTC brands: Role of online review and ratings and recommendation
  • 9 Apr 2026
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The impact of personalized advertising on impulse shopping behavior on Tiktok
  • 20 Apr 2026
  • Innovative Marketing
Strategic enablers of business intelligence in marketing: Insights from the digital transformation of Jordanian firms
  • 16 Apr 2026
  • Innovative Marketing
Digital marketing management in Ukrainian SMEs: Tools, barriers and strategic readiness for transformation
  • 15 Apr 2026
  • Innovative Marketing
How dynamic marketing and service innovation capabilities translate into hotel performance: The roles of service excellence and brand identity
  • 14 Apr 2026
  • Innovative Marketing
A moderated mediation model of the relationship among digital marketing campaigns, brand recall, purchase intention, and purchase decision
  • 9 Apr 2026
  • Innovative Marketing
Affinity of Gen Z and Gen Y towards DTC brands: Role of online review and ratings and recommendation
  • 9 Apr 2026
  • Innovative Marketing

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