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Innovative Marketing : Impact Factor & More
eISSN: 1816-6326pISSN: 1814-2427
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Innovative Marketing Key Metrics
CiteScore 
1.7
H-Index
19
SJR
Q3Marketing
SNIP
0.5
Topics Covered on Innovative Marketing
Social media
Social support
Brand engagement
Product placement
Technology acceptance model
Brand loyalty
Customer satisfaction
Market analysis
Social capital
Customer value
Lead time
Green advertising
Inventory management
Marketing mix
Innovative Marketing Journal Specifications
| Overview | |
| Publisher | LLC CPC BUSINESS PERSPECTIVES |
| Language | English |
| Frequency | Quarterly |
| Article Processing Charges | EUR 595 |
| Publication Time | 9 |
| Editorial Review Process | Double anonymous peer review |
| General Details | |
| Publication Details | |
| Editorial Review Detail | |
| Information for authors | |
| Author instructions | Visit website |
| Copyright Details | Visit website |
| Deposit Policy | Sherpa/Romeo,https://businessperspectives.org/journals/innovative-marketing#self-archiving-policy |
| License type | CC BY |
| OA statement | Visit website |
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Recently Published Papers in Innovative Marketing
Digital coupons and Gen Z: An application of technology acceptance model with coupon proneness as a moderator
- 16 Apr 2024
- Innovative Marketing
Serial mediation role of destination image: Will virtual reality replace the decision to visit offline destination?
- 15 Apr 2024
- Innovative Marketing
Factors affecting consumer intentions and actual behavior: A case of food delivery applications
- 12 Apr 2024
- Innovative Marketing
Repurchase intention in sports brand industry in China: Attributes of live streamers and customer-to-customer interaction of live streaming e-commerce
- 12 Apr 2024
- Innovative Marketing
Investigating the role of individualism/collectivism as underlying motives and status consumption as a behavioral outcome of LOHAS: Focusing on the moderating effect of materialism
- 2 Apr 2024
- Innovative Marketing
Bibliometric insights into the evolution of digital marketing trends
- 1 Apr 2024
- Innovative Marketing
Digital coupons and Gen Z: An application of technology acceptance model with coupon proneness as a moderator
- 16 Apr 2024
- Innovative Marketing
Serial mediation role of destination image: Will virtual reality replace the decision to visit offline destination?
- 15 Apr 2024
- Innovative Marketing
Factors affecting consumer intentions and actual behavior: A case of food delivery applications
- 12 Apr 2024
- Innovative Marketing
Repurchase intention in sports brand industry in China: Attributes of live streamers and customer-to-customer interaction of live streaming e-commerce
- 12 Apr 2024
- Innovative Marketing
Investigating the role of individualism/collectivism as underlying motives and status consumption as a behavioral outcome of LOHAS: Focusing on the moderating effect of materialism
- 2 Apr 2024
- Innovative Marketing
Bibliometric insights into the evolution of digital marketing trends
- 1 Apr 2024
- Innovative Marketing
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Compare journals across 7 parameters SJR Ranking, Topics covered, Indexing Database, Publication Review Time, Publication Type, Article Processing Charges & Recently Published papers
SJR Ranking, Topics covered, Indexing Database, Publication Review Time, Publication Type, Article Processing Charges & Recently Published papers
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FAQs on Innovative Marketing
What is the publishing frequency of Innovative Marketing? 
Innovative Marketing published with a Quarterly frequency.
How many articles did Innovative Marketing publish last year?
In 2023, Innovative Marketing publsihed 88 articles.
What is the eISSN & pISSN for Innovative Marketing?
For Innovative Marketing, eISSN is 1816-6326 and pISSN is 1814-2427.
What is Citescore for Innovative Marketing?
Citescore for Innovative Marketing is 1.7.
What is the H Index for Innovative Marketing ?
H Index for Innovative Marketing is 19.
What is SNIP score for Innovative Marketing?
SNIP score for Innovative Marketing is 0.5.
What is the SJR for Innovative Marketing?
SJR for Innovative Marketing is Q3.
Who is the publisher of Innovative Marketing?
LLC CPC BUSINESS PERSPECTIVES is the publisher of Innovative Marketing.
