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| Publisher | Taylor & Francis |
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Recently Published Papers in Health Marketing Quarterly
Customer-to-customer value co-creation and value co-destruction practices in social media health communities
- 4 May 2026
- Health Marketing Quarterly
Trust in public health campaigns: A comparative analysis of India’s polio and COVID-19 vaccination drives
- 14 Mar 2026
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Does informational social media use negatively impact preventive behavior during the COVID-19 pandemic? The moderating roles of citizens’ scientific knowledge and trust in science
- 2 Jan 2026
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Personas: A market segmentation approach to describe physical activity behavior in autistic populations using the capability, opportunity, motivation, behavior (COM-B) framework
- 2 Jan 2026
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Mapping the research landscape of mobile health applications: A systematic review and bibliometric analysis
- 2 Jan 2026
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Editorial: Designing equity: Reframing health marketing for sustainable social impact
- 2 Jan 2026
- Health Marketing Quarterly
Customer-to-customer value co-creation and value co-destruction practices in social media health communities
- 4 May 2026
- Health Marketing Quarterly
Trust in public health campaigns: A comparative analysis of India’s polio and COVID-19 vaccination drives
- 14 Mar 2026
- Health Marketing Quarterly
Does informational social media use negatively impact preventive behavior during the COVID-19 pandemic? The moderating roles of citizens’ scientific knowledge and trust in science
- 2 Jan 2026
- Health Marketing Quarterly
Personas: A market segmentation approach to describe physical activity behavior in autistic populations using the capability, opportunity, motivation, behavior (COM-B) framework
- 2 Jan 2026
- Health Marketing Quarterly
Mapping the research landscape of mobile health applications: A systematic review and bibliometric analysis
- 2 Jan 2026
- Health Marketing Quarterly
Editorial: Designing equity: Reframing health marketing for sustainable social impact
- 2 Jan 2026
- Health Marketing Quarterly