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| Publisher | Springer Nature |
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Recently Published Papers in AMS Review
Conceptualizing service ecosystem agility to maintain functionality in the face of perturbations
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The concept of marketing and its mismatch with academic practice
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Invited Commentary on Grönroos’ article: How to save marketing: let’s focus on the phenomenon. Marketing as being and doing: Re-grounding the phenomenon in social practice
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Building on and galvanizing AMS Review’s progress
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Conceptualizing service ecosystem agility to maintain functionality in the face of perturbations
- 24 Apr 2026
- AMS Review
The concept of marketing and its mismatch with academic practice
- 22 Apr 2026
- AMS Review
Invited Commentary on Grönroos’ article: How to save marketing: let’s focus on the phenomenon. Marketing as being and doing: Re-grounding the phenomenon in social practice
- 21 Apr 2026
- AMS Review
A more aspirational direction for the marketing discipline
- 21 Apr 2026
- AMS Review
Save our ship: Marketing in turbulent seas
- 21 Apr 2026
- AMS Review
Building on and galvanizing AMS Review’s progress
- 23 Dec 2025
- AMS Review