While in so many ways. 2020 proved to be a difficult year, the global crisis also gave people the time to take a pause, reflect, and learn how to do things better.
At Cactus Communications (CACTUS), after 18+ years of serving researchers, our primary customers, we knew it was time to reconstruct our mission, vision, and values—the very foundation of all the work we do—to keep up with our evolved identity. As a technology company accelerating scientific advancement, we don’t just offer scientific communications solutions but also develop technology solutions for researchers. You must now wonder what this means. Stay with me; I promise to address this soon. But first, let’s have a look at our 8 new guiding principles collectively called “The CACTUS Way.”
- Make your customer succeed; set no limits to what you can do.
- Trust with a simple belief: everyone is good at heart.
- Speak up and listen actively; differences enrich us.
- Do what is right even if it is hard.
- Be conscious and self-aware; take charge of your emotions.
- Continuously destroy your past to reinvent yourself.
- Dream big and take risks; overcome the fear of failure.
- Be happy. Be healthy. Enjoy the ride.
For an organization driven by its culture, these guiding principles are vital in helping us continue to deliver exceptional experiences for our customers and enable researchers to reach their highest potential. Researcher.Life—an integrated ecosystem of tools and platforms for the researcher community—manifests these principles and their transformative power. With products and services designed to address specific researcher problems like discovering relevant literature, optimizing manuscripts for submission, and receiving professional training, our solutions help researchers at various stages of their research journey, all in one place.
With almost two decades of experience helping key players in the scholarly publishing world, we felt we were best placed to help researchers fast-track their academic journey with the right tools and services for them. We are committed to helping researchers succeed and are inspired to find novel ways of doing so; we have been actively listening to stories researchers have shared with us about their pursuit of success and fulfilment; and we love to dream big not just for ourselves but the researchers we serve.
So, we have leveraged our collective experience of 19 years, the insights researchers have shared with us, and our technological expertise to take our solutions for researcher challenges to the next level with Researcher.Life.
By putting researchers at the heart of all our innovation, we’re developing several assistive tools and solutions that empower researchers to do more. A few of them, I’m sure, you’re familiar with already. Here’s a complete list of the researcher-focused solutions part of the Researcher.Life ecosystem:
- Premium language and publication services—including editing, translation, and end-to-end support through all stages of a researcher’s publication journey
- An AI manuscript optimizer that evaluates the submission-readiness of research manuscripts
- A personalized research recommender that helps find the most relevant literature for researchers faster and more intelligently
- Researcher-focused online courses that help researchers acquire and master critical career skills
- A global research community that allows researchers to connect with other researchers over wide-ranging topics
- An AI-powered database of COVID-19–related information, including research, insights, commentary, and expert recommendations
- A smart journal finder that helps researchers find the right target journal for their manuscript
We’re proud of the work researchers do and are honored to be an organization that caters to the needs of these superheroes. Here’s to a great new year, one where we, at Researcher.Life, will continually work to upgrade and build exceptional researcher solutions for you—always guided by The CACTUS Way.
