R Discovery, a literature search and research reading platform, has 20+ publisher partnerships that allow it to provide researchers with the most efficient way to discover and read credible research. One of the most important is its strategic collaboration in 2021 with Taylor & Francis, a leading global academic publisher, designed to make high-quality research more accessible to academics worldwide and strengthen the publisher’s reach. Today, we delve into this success story that has resulted in an 80% growth in highly qualified website traffic to Taylor & Francis journals, driven by referrals from R Discovery, strengthening the publisher’s visibility and impact.
The Goal: Simplifying access to Taylor & Francis’ high-quality journals and amplifying innovation
Taylor & Francis had been at the forefront of academic publishing for more than 200 years, covering ground-breaking research across the sciences, humanities, and social sciences. They were looking for a way to bridge the gap between research and researchers, with the mission to nurture innovations and fuel human progress. In 2021, they found the perfect partner in R Discovery, a product by Cactus Communications, which uses advanced AI technology to personalize literature search and reading, across multiple devices, for its growing global base of academic users.
The alliance made Taylor & Francis journal articles more accessible to academics globally via R Discovery’s app and web platform.
The Solution: Amplifying impact through continual innovations by R Discovery
R Discovery was built to help busy academics save hours of time on literature search and reading by eliminating the need to search for research. Its powerful AI recommendation engine combs through an ever-growing library of global research articles to create personalized reading feeds based on a user’s interests. Today, R Discovery helps its users find the latest, most relevant research from more than 120 million scholarly articles covering over 9.5 million topics. This includes over 2,600 journals and more than 5 million papers published by Taylor & Francis. With over 40 million open access papers, R Discovery is also the largest repository of open access journal articles.
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Increasing visibility through features for discovery of journal articles
In the first year of its partnership, R Discovery enhanced its recommendations game by working on the insight that researchers are often interested in and looking for high-quality journal articles from reputed publishers. By introducing the ‘Journal Pages’ and ‘More from this journal’ sections to each journal article page, they significantly improved user engagement.
To allow researchers to quickly assess and evaluate the relevance of these research papers, R Discovery added accurate AI-generated Summaries. Interestingly, among users who read summaries on the platform, more than 50% of them show an interest in reading the full-text articles. These new additions were welcomed by researchers, with more than 93% positive feedback received for article recommendations; this in turn led to a significant jump in referrals to Taylor & Francis journals.
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Enabling institutional access to full-text articles from Taylor & Francis journals
In 2022, R Discovery enabled institutional access to paywalled journal articles. This allowed our users to access full-text articles from respective publisher websites directly on R Discovery itself, via the institutional access workflow. Not only did this open up a new channel for readers to access and engage with Taylor & Francis journals, it also improved the publisher’s reach, readership, and impact.
On R Discovery, users can access a full-text research article by tapping on ‘View full-text options’ and entering their institution’s credentials. Once authenticated by our AI, researchers can read all full-text articles by Taylor & Francis available via their institution’s subscription.
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Introducing dedicated Publisher Channels to focus researcher attention
In 2023, R Discovery introduced dedicated publisher channels that brought together all journal articles from a publisher in one place. Interested academics could now simply follow Taylor & Francis’ channel and get the latest updates and personalized article recommendations without having to search for it. Publisher channels helped to focus researchers’ attention, enhancing the quality of referrals from R Discovery to Taylor & Francis journal websites. Notably, followers of the Taylor & Francis’ channel on R Discovery have a significantly higher referral rate than others.
The Result: An enhanced experience for academic worldwide leading to better referrals from R Discovery to Taylor & Francis journals
By amplifying the dissemination of knowledge and improving access to research on a global scale, R Discovery fueled an 80% increase in referrals to Taylor & Francis journals.
- Taylor & Francis journals saw the highest interest from researchers in the US, UK, India, Canada, Germany, Australia, Japan, South Africa, Brazil, and Turkey.
- Academics reading Taylor & Francis journals via R Discovery were most interested in the concepts of Age of Big Data, Artificial Intelligence, Social Media, Higher Education, and Analytical Chemistry.
- Among all of Taylor & Francis journals on R Discovery, the 6 most read journals were:
- Applied Spectroscopy Reviews
- Journal of Information Technology & Politics
- Annals of Medicine
- Expert Review of Pharmacoeconomics & Outcomes Research
- European Journal of Psychotraumatology
- Studies in Higher Education
Not only did R Discovery’s continued enhancements work for Taylor & Francis, it also helped the platform win the trust of more than 2.7 million researchers from 190+ countries across the world. Academics love its intuitive features, including the curated reading feeds, full-text paper audio, institutional access, daily personalized recommendation alerts, and the ability to read research in their language. This love has translated into an excellent 4.6+ rating on Google Play and Apple Store, making R Discovery the best app in its space!
Taylor & Francis was able to expand their journals’ visibility, reach, impact, and readership through the partnership with R Discovery. This underlines the value R Discovery can deliver to leading publishers, allowing them to engage academics in specific subject areas or geographies based on their priorities. If you want to know more or have queries about how to get your own publisher channel on R Discovery, write to us at discovery@researcher.life and we will be happy to make this happen.
R Discovery is a literature search and research reading platform that accelerates your research discovery journey by keeping you updated on the latest, most relevant scholarly content. With 250M+ research articles sourced from trusted aggregators like CrossRef, Unpaywall, PubMed, PubMed Central, Open Alex and top publishing houses like Springer Nature, JAMA, IOP, Taylor & Francis, NEJM, BMJ, Karger, SAGE, Emerald Publishing and more, R Discovery puts a world of research at your fingertips.
Try R Discovery Prime FREE for 1 week or upgrade at just US$72 a year to access premium features that let you listen to research on the go, read in your language, collaborate with peers, auto sync with reference managers, and much more. Choose a simpler, smarter way to find and read research – Download the app and start your free 7-day trial today!
