Key Metrics
7
CiteScore
CiteScore
CiteScore measures average citations received per document published in the serial.
Q2
Marketing
SJR
- Q2 Marketing
- Q1 Communication
SJR
SJR
SCImago Journal Rank measures weighted citations received by the serial. Citation weighting depends on subject field and prestige (SJR) of the citing serial.
1
SNIP
SNIP
Source Normalized Impact per Paper measures actual citations received relative to citations expected for the serial’s subject field.
Indexed in the following public directories
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Scopus
Topics Covered
- Social media
- Native advertising
- Conceptual model
- Live streaming
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Check my PaperRecently Published Papers
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Full paper
Do You Care to Share? The Negative Effect of Sponsored Content on the Behavioral Engagement with a Social Media Post Containing a COVID-19 Message
- 11 Apr 24
- Journal of Interactive Advertising
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Full paper
Charting New Waters in Influencer Advertising: Summary of Recent Inquiries
- 3 Apr 24
- Journal of Interactive Advertising
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Full paper
Engaging with Branded Content on Short-Video Sharing Apps: How Motivations Affect Attitude toward Branded Content, Brand Experience, and Relationship Quality
- 1 Apr 24
- Journal of Interactive Advertising
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Full paper
Exploring Influencers’ Commercial Content on Instagram
- 30 Mar 24
- Journal of Interactive Advertising
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Full paper
Artificial Intelligence in Influencer Marketing: A Mixed-Method Comparison of Human and Virtual Influencers on Instagram
- 28 Mar 24
- Journal of Interactive Advertising
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Full paper
Leveraging Influencer Relations Professionals for Sponsorship Disclosure in Social Media Influencer Marketing
- 2 Jan 24
- Journal of Interactive Advertising
Scite analysis
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348 articles received 10.5k citations see all
- 403 Supporting
- 9,341 Mentioning
- 62 Contrasting
Editorial notices
- 0 Retractions
- 0 Withdrawals
- 0 Corrections
- 0 Errata
- 0 Expression of Concern
FAQs
How many articles did Journal of Interactive Advertising publish last years ?
In 2023, Journal of Interactive Advertising published 24 articles.
What is Citescore for Journal of Interactive Advertising ?
Citescore for Journal of Interactive Advertising is 7.
What is SNIP score for Journal of Interactive Advertising ?
SNIP score for Journal of Interactive Advertising is 1.
What is the SJR for Journal of Interactive Advertising ?
SJR for Journal of Interactive Advertising is Q2.
Who is the publisher of Journal of Interactive Advertising ?
Taylor & Francis is the publisher of Journal of Interactive Advertising.