Key Metrics
4.3
CiteScore
CiteScore
CiteScore measures average citations received per document published in the serial.
94
H index
H-Index
Journal's h-index reflects the collective citation impact of the authors publishing in the journal. The h-index is defined as the maximum value of h such that the given journal has published at least h papers that have each been cited at least h times.
Q1
Marketing
SJR
- Q2 Marketing
- Q1 Communication
SJR
SJR
SCImago Journal Rank measures weighted citations received by the serial. Citation weighting depends on subject field and prestige (SJR) of the citing serial.
1.59
SNIP
SNIP
Source Normalized Impact per Paper measures actual citations received relative to citations expected for the serial’s subject field.
Indexed in the following public directories
-
Web of Science -
SJR
Topics Covered
- Native advertising
- Word of mouth
- Television advertising
- Creativity
- Corporate social responsibility
Journal Specifications
| Overview | |
| Publisher | ADVERTISING RESEARCH FOUNDATION |
| Language | English |
| Frequency | Quarterly |
| General Details | |
| Language | English |
| Frequency | Quarterly |
| Publication Start Year | 1960 |
| Publisher URL | Visit website |
| Website URL | Visit website |
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Check my PaperRecently Published Papers
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Full paper
An Examination of Digital Accessibility Within Social Media Platforms
- 28 Oct 24
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Shockingly Offensive: The Deliberate Use of Slurs in Prosocial Advertising
- 28 Oct 24
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- 26 Sep 24
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How Is Influencer Follower Size Related to Brand Responses?
- 26 Sep 24
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What Drives Advertisers Toward or Away From Immersive Virtual Spaces?
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Virtual Reality Marketing: What Does It Mean to Have a 3D Experience?
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Scite analysis
Powered by scite_
1.2k articles received 23.7k citations see all
- 808 Supporting
- 21,303 Mentioning
- 113 Contrasting
Editorial notices
- 0 Retractions
- 0 Withdrawals
- 0 Corrections
- 0 Errata
- 0 Expression of Concern
FAQs
How long has Journal of Advertising Research been actively publishing?
Journal of Advertising Research has been in operation since 1960 till date.
What is the publishing frequency of Journal of Advertising Research ?
Journal of Advertising Research published with a Quarterly frequency.
How many articles did Journal of Advertising Research publish last years ?
In 2023, Journal of Advertising Research published 29 articles.
What is the eISSN & pISSN for Journal of Advertising Research ?
For Journal of Advertising Research,eISSN is 1740-1909 and pISSN is0021-8499.
What is Citescore for Journal of Advertising Research ?
Citescore for Journal of Advertising Research is 4.3.
What is H index for Journal of Advertising Research ?
H index for Journal of Advertising Research is 94.
What is SNIP score for Journal of Advertising Research ?
SNIP score for Journal of Advertising Research is 1.59.
What is the SJR for Journal of Advertising Research ?
SJR for Journal of Advertising Research is Q1.
Who is the publisher of Journal of Advertising Research ?
ADVERTISING RESEARCH FOUNDATION is the publisher of Journal of Advertising Research.