Key Metrics
1.7
CiteScore
CiteScore
CiteScore measures average citations received per document published in the serial.
19
H index
H-Index
Journal's h-index reflects the collective citation impact of the authors publishing in the journal. The h-index is defined as the maximum value of h such that the given journal has published at least h papers that have each been cited at least h times.
Q3
Marketing
SJR
- Q3 Marketing
- Q3 Management of Technology and Innovation
- Q3 Economics, Econometrics and Finance (miscellaneous)
SJR
SJR
SCImago Journal Rank measures weighted citations received by the serial. Citation weighting depends on subject field and prestige (SJR) of the citing serial.
0.5
SNIP
SNIP
Source Normalized Impact per Paper measures actual citations received relative to citations expected for the serial’s subject field.
Topics Covered
- Social media
- Social support
- Brand engagement
- Product placement
- Technology acceptance model
- Brand loyalty
- Customer satisfaction
- Market analysis
- Social capital
- Customer value
- Lead time
- Green advertising
- Inventory management
- Marketing mix
Journal Specifications
| Overview | |
| Publisher | LLC CPC BUSINESS PERSPECTIVES |
| Language | English |
| Frequency | Quarterly |
| Article Processing Charges | EUR 595 |
| Publication Time | 9 |
| Editorial Review Process | Double anonymous peer review |
| General Details | |
| Language | English |
| Frequency | Quarterly |
| Website URL | Visit website |
| Publication Details | |
| Other charges | Visit website |
| Plagiarism | Visit website |
| Waiver Policy | Visit website |
| Publication Time | 9 |
| Article Processing Charges | EUR 595 |
| Editorial Review Detail | |
| Editorial Team | Visit website |
| Review Process | Double anonymous peer review |
| Review Url | Visit website |
| Information for authors | |
| Author instructions | Visit website |
| Copyright Details | Visit website |
| Deposit Policy | Sherpa/Romeo,https://businessperspectives.org/journals/innovative-marketing#self-archiving-policy |
| License type | CC BY |
| OA statement | Visit website |
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Check my PaperRecently Published Papers
-
Full paper
E-WOM across digital channels: A comparison of e-commerce and social media impact on consumer purchase intentions
- 16 Dec 24
- Innovative Marketing
-
Full paper
The role of tourist satisfaction in mediating destination loyalty: Empirical evidence on natural dye batik in Indonesia
- 13 Dec 24
- Innovative Marketing
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Full paper
Identifying predictors of consumer willingness to purchase second-hand or rent clothing online
- 10 Dec 24
- Innovative Marketing
-
Full paper
Using framing and nudging to increase COVID-19 vaccine willingness: An experimental study
- 9 Dec 24
- Innovative Marketing
-
Full paper
Impact of advertising and sales promotion expenses on the sales performance of Jordanian companies: The moderating role of firm size
- 4 Dec 24
- Innovative Marketing
-
Full paper
The effect of customer relationship management on customer satisfaction performance in the hotel industry in Jordan
- 2 Dec 24
- Innovative Marketing
Scite analysis
Powered by scite_
434 articles received 1k citations see all
- 31 Supporting
- 836 Mentioning
- 3 Contrasting
Editorial notices
- 0 Retractions
- 0 Withdrawals
- 1 Corrections
- 0 Errata
- 0 Expression of Concern
FAQs
What is the publishing frequency of Innovative Marketing ?
Innovative Marketing published with a Quarterly frequency.
How many articles did Innovative Marketing publish last years ?
In 2024, Innovative Marketing published 84 articles.
What is the eISSN & pISSN for Innovative Marketing ?
For Innovative Marketing,eISSN is 1816-6326 and pISSN is1814-2427.
What is Citescore for Innovative Marketing ?
Citescore for Innovative Marketing is 1.7.
What is H index for Innovative Marketing ?
H index for Innovative Marketing is 19.
What is SNIP score for Innovative Marketing ?
SNIP score for Innovative Marketing is 0.5.
What is the SJR for Innovative Marketing ?
SJR for Innovative Marketing is Q3.
Who is the publisher of Innovative Marketing ?
LLC CPC BUSINESS PERSPECTIVES is the publisher of Innovative Marketing.