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South Asian Journal of Marketing : Impact Factor & More
eISSN: 2738-2486pISSN: 2719-2377
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South Asian Journal of Marketing Journal Specifications
| Overview | |
| Publisher | Emerald Publishing |
| Language | English |
| Publication Time | 25 |
| Editorial Review Process | Double anonymous peer review |
| General Details | |
| Publication Details | |
| Publication Time | 25 |
| Editorial Review Detail | |
| Information for authors | |
| Author instructions | Visit website |
| Copyright Details | Visit website |
| Deposit Policy | Sherpa/Romeo |
| License type | CC BY |
| OA statement | Visit website |
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Recently Published Papers in South Asian Journal of Marketing
Impact of firm-created and user-generated social media marketing on customers’ purchase intention in the fashionwear industry: evidence from Sri Lanka
- 24 Jan 2024
- South Asian Journal of Marketing
Examining some dynamics related to YouTube ad clutter in a high–clutter context
- 20 Dec 2023
- South Asian Journal of Marketing
Antecedents of consumers' brand switching behavior in mobile service provider
- 19 Dec 2023
- South Asian Journal of Marketing
The impact of westernisation on the purchase intention of cruelty-free products: a study based on the Sri Lankan cosmetic market
- 18 Dec 2023
- South Asian Journal of Marketing
“We do it but they don't” unveiling the impact of differentiation-oriented content on purchase intentions through mediation of SM engagement and moderation of social media skills
- 11 Oct 2023
- South Asian Journal of Marketing
Online grocery shopping intentions in the post COVID-19 context: a case of millennial generations in Bangladesh
- 6 Oct 2023
- South Asian Journal of Marketing
Impact of firm-created and user-generated social media marketing on customers’ purchase intention in the fashionwear industry: evidence from Sri Lanka
- 24 Jan 2024
- South Asian Journal of Marketing
Examining some dynamics related to YouTube ad clutter in a high–clutter context
- 20 Dec 2023
- South Asian Journal of Marketing
Antecedents of consumers' brand switching behavior in mobile service provider
- 19 Dec 2023
- South Asian Journal of Marketing
The impact of westernisation on the purchase intention of cruelty-free products: a study based on the Sri Lankan cosmetic market
- 18 Dec 2023
- South Asian Journal of Marketing
“We do it but they don't” unveiling the impact of differentiation-oriented content on purchase intentions through mediation of SM engagement and moderation of social media skills
- 11 Oct 2023
- South Asian Journal of Marketing
Online grocery shopping intentions in the post COVID-19 context: a case of millennial generations in Bangladesh
- 6 Oct 2023
- South Asian Journal of Marketing
FAQs on South Asian Journal of Marketing
How many articles did South Asian Journal of Marketing publish last year? 
In 2023, South Asian Journal of Marketing publsihed 10 articles.
What is the eISSN & pISSN for South Asian Journal of Marketing?
For South Asian Journal of Marketing, eISSN is 2738-2486 and pISSN is 2719-2377.
Who is the publisher of South Asian Journal of Marketing?
Emerald Publishing is the publisher of South Asian Journal of Marketing.