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JOURNAL OF MARKETING ANALYTICS : Impact Factor & More

eISSN: 2050-3326pISSN: 2050-3318

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Q1Marketing
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JOURNAL OF MARKETING ANALYTICS Journal Specifications

Indexed in the following public directories

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  • Scopus Scopus
  • SJR SJR
Overview
Publisher PALGRAVE MACMILLAN LTD
Language English
Frequency Quarterly
General Details
LanguageEnglish
FrequencyQuarterly
Publication Start Year2013
Publisher URLVisit website
Website URLVisit website
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Recently Published Papers in JOURNAL OF MARKETING ANALYTICS

Transforming consumers’ IoT data into behavioral insights with AI-enabled Consumer Digital Twins (CDT) for marketing analytics
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The significance of nothing: a call to discussion
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Organizational alignment: assessing the effect of CRM training on firm performance over time
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Customer-centric service benchmarking using online reviews: a case study of Bangkok hotels
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Embracing consumer minimalism: the path to sustainable consumer behavior among adolescents
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Transforming consumers’ IoT data into behavioral insights with AI-enabled Consumer Digital Twins (CDT) for marketing analytics
  • 18 Nov 2025
  • Journal of Marketing Analytics
The significance of nothing: a call to discussion
  • 5 Nov 2025
  • Journal of Marketing Analytics
Organizational alignment: assessing the effect of CRM training on firm performance over time
  • 27 Oct 2025
  • Journal of Marketing Analytics
Developing a social media firestorm scale: from conceptualization to AI-assisted validation
  • 6 Oct 2025
  • Journal of Marketing Analytics
Customer-centric service benchmarking using online reviews: a case study of Bangkok hotels
  • 29 Sep 2025
  • Journal of Marketing Analytics
Embracing consumer minimalism: the path to sustainable consumer behavior among adolescents
  • 29 Sep 2025
  • Journal of Marketing Analytics

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