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Journal of Brand Management : Impact Factor & More

eISSN: 1479-1803pISSN: 1350-231X

Key Metrics

CiteScore
6.5
SJR
Q1Marketing
SNIP
1.41
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Journal of Brand Management Journal Specifications

Indexed in the following public directories

  • Web of Science Web of Science
  • SJR SJR
Overview
Publisher PALGRAVE MACMILLAN LTD
Language English
Frequency Bi-monthly
General Details
LanguageEnglish
FrequencyBi-monthly
Publication Start Year1993
Publisher URLVisit website
Website URLVisit website
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Recently Published Papers in Journal of Brand Management

Branding through endorsers: deploying endorser-related MGC to drive product sales
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Decoding celebrity-owned brand coolness: exploring its impact on brand experience through tight and loose cultural contexts
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Brand orientation and firm innovation quality: the moderation role of AI development and government subsidies
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Branding through endorsers: deploying endorser-related MGC to drive product sales
  • 24 Nov 2025
  • Journal of Brand Management
Past, present and future of conscientious brands
  • 17 Nov 2025
  • Journal of Brand Management
The role of storytelling in the branding of SMEs
  • 4 Nov 2025
  • Journal of Brand Management
Authenticity or opportunism: consumers’ perception of brand activism practices and the mediating role of consumer-brand identification
  • 13 Oct 2025
  • Journal of Brand Management
Decoding celebrity-owned brand coolness: exploring its impact on brand experience through tight and loose cultural contexts
  • 3 Oct 2025
  • Journal of Brand Management
Brand orientation and firm innovation quality: the moderation role of AI development and government subsidies
  • 3 Oct 2025
  • Journal of Brand Management

FAQs on Journal of Brand Management