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1.3
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14
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Q3Marketing

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0.46
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Topics Covered on International Journal of Electronic Marketing and Retailing
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| Publisher | Inderscience Publishers |
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Recently Published Papers in International Journal of Electronic Marketing and Retailing
Navigating the omni-channel journey: exploring the interplay of webrooming and showrooming in consumer electronics purchase behaviour
- 1 Jan 2026
- International Journal of Electronic Marketing and Retailing
Consumer fear of financial crises during pandemic time and its effect on their buying intentions
- 1 Jan 2026
- International Journal of Electronic Marketing and Retailing
With or without ads A question for health apps
- 1 Jan 2026
- International Journal of Electronic Marketing and Retailing
Tracking the Gen Z journey: a longitudinal study on smart fitness wearables
- 1 Jan 2026
- International Journal of Electronic Marketing and Retailing
Sustainable fashion in the digital age: investigating consumer responsiveness to value-driven in-app pre- and post-purchase marketing strategies
- 1 Jan 2026
- International Journal of Electronic Marketing and Retailing
Sustainable fashion in the digital age: investigating consumer responsiveness to value-driven in-app pre- and post-purchase marketing strategies
- 1 Jan 2026
- International Journal of Electronic Marketing and Retailing
Navigating the omni-channel journey: exploring the interplay of webrooming and showrooming in consumer electronics purchase behaviour
- 1 Jan 2026
- International Journal of Electronic Marketing and Retailing
Consumer fear of financial crises during pandemic time and its effect on their buying intentions
- 1 Jan 2026
- International Journal of Electronic Marketing and Retailing
With or without ads A question for health apps
- 1 Jan 2026
- International Journal of Electronic Marketing and Retailing
Tracking the Gen Z journey: a longitudinal study on smart fitness wearables
- 1 Jan 2026
- International Journal of Electronic Marketing and Retailing
Sustainable fashion in the digital age: investigating consumer responsiveness to value-driven in-app pre- and post-purchase marketing strategies
- 1 Jan 2026
- International Journal of Electronic Marketing and Retailing
Sustainable fashion in the digital age: investigating consumer responsiveness to value-driven in-app pre- and post-purchase marketing strategies
- 1 Jan 2026
- International Journal of Electronic Marketing and Retailing