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Journal of Promotion Management : Impact Factor & More

pISSN: 1049-6491

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Publisher Taylor & Francis

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Recently Published Papers in Journal of Promotion Management

CSR Communication in the Age of AI: A Systematic Review Using the TCCM Framework and Insights from the Journal of Promotion Management
  • 6 May 2026
  • Journal of Promotion Management
Can AI Be Responsible? Message Cues, Attitudes, and Engagement Intentions Toward AI-Generated CSR Short-Form Videos
  • 5 May 2026
  • Journal of Promotion Management
Forced Attention, Fragile Loyalty: Inside the Impact of Non-Skippable Advertising on YouTube
  • 29 Apr 2026
  • Journal of Promotion Management
Gen Z Mindful Consumption: The Roles of Environmental Concern and Green Social Media Influencers
  • 29 Apr 2026
  • Journal of Promotion Management
Product Placement and Paradoxical Identification: The Effect of Villains on Consumer Attitude and Behavior
  • 28 Apr 2026
  • Journal of Promotion Management
The AI Leap in Contextual Advertising: Delivering Ad Relevance in a Privacy-First Era
  • 25 Apr 2026
  • Journal of Promotion Management
CSR Communication in the Age of AI: A Systematic Review Using the TCCM Framework and Insights from the Journal of Promotion Management
  • 6 May 2026
  • Journal of Promotion Management
Can AI Be Responsible? Message Cues, Attitudes, and Engagement Intentions Toward AI-Generated CSR Short-Form Videos
  • 5 May 2026
  • Journal of Promotion Management
Forced Attention, Fragile Loyalty: Inside the Impact of Non-Skippable Advertising on YouTube
  • 29 Apr 2026
  • Journal of Promotion Management
Gen Z Mindful Consumption: The Roles of Environmental Concern and Green Social Media Influencers
  • 29 Apr 2026
  • Journal of Promotion Management
Product Placement and Paradoxical Identification: The Effect of Villains on Consumer Attitude and Behavior
  • 28 Apr 2026
  • Journal of Promotion Management
The AI Leap in Contextual Advertising: Delivering Ad Relevance in a Privacy-First Era
  • 25 Apr 2026
  • Journal of Promotion Management

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