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| Publisher | Taylor & Francis |
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Recently Published Papers in Journal of Promotion Management
CSR Communication in the Age of AI: A Systematic Review Using the TCCM Framework and Insights from the Journal of Promotion Management
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Can AI Be Responsible? Message Cues, Attitudes, and Engagement Intentions Toward AI-Generated CSR Short-Form Videos
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Forced Attention, Fragile Loyalty: Inside the Impact of Non-Skippable Advertising on YouTube
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The AI Leap in Contextual Advertising: Delivering Ad Relevance in a Privacy-First Era
- 25 Apr 2026
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CSR Communication in the Age of AI: A Systematic Review Using the TCCM Framework and Insights from the Journal of Promotion Management
- 6 May 2026
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Can AI Be Responsible? Message Cues, Attitudes, and Engagement Intentions Toward AI-Generated CSR Short-Form Videos
- 5 May 2026
- Journal of Promotion Management
Forced Attention, Fragile Loyalty: Inside the Impact of Non-Skippable Advertising on YouTube
- 29 Apr 2026
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Gen Z Mindful Consumption: The Roles of Environmental Concern and Green Social Media Influencers
- 29 Apr 2026
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Product Placement and Paradoxical Identification: The Effect of Villains on Consumer Attitude and Behavior
- 28 Apr 2026
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The AI Leap in Contextual Advertising: Delivering Ad Relevance in a Privacy-First Era
- 25 Apr 2026
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