Journal of Interactive Advertising : Impact Factor & More
eISSN: 1525-2019
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Key Metrics
CiteScore 
7
SJR
Q2Marketing
SNIP
1
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Topics Covered on Journal of Interactive Advertising
Journal of Interactive Advertising Journal Specifications
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SJR
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| Publisher | Taylor & Francis |
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Recently Published Papers in Journal of Interactive Advertising
Star Power and Prizes: How Do Celebrity Endorsements and Financial Inducements in Online Sports Betting Advertising Affect Brand Attitudes and Betting Intentions?
- 4 Aug 2026
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Overcoming the Uncanny Valley Effect in AI-Generated Emotional Ads: Matching AI to Ad Themes
- 24 Jul 2026
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Virtual Perfection: Visual Cues, Disclosure, and Adolescent Responses to Virtual Influencers
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A Theory Sandbox for Interactive Advertising: Introducing Foresight Articles
- 3 Jul 2026
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Self-Disclosure Enhances the Mitigating Role of Parasocial Relationships in Influencer-Brand Incongruence
- 31 May 2026
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Unpacking the Distinctive Features of Short-Form Video Advertising: A Comment Analysis of Consumer Commentaries
- 27 May 2026
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Star Power and Prizes: How Do Celebrity Endorsements and Financial Inducements in Online Sports Betting Advertising Affect Brand Attitudes and Betting Intentions?
- 4 Aug 2026
- Journal of Interactive Advertising
Overcoming the Uncanny Valley Effect in AI-Generated Emotional Ads: Matching AI to Ad Themes
- 24 Jul 2026
- Journal of Interactive Advertising
Virtual Perfection: Visual Cues, Disclosure, and Adolescent Responses to Virtual Influencers
- 11 Jul 2026
- Journal of Interactive Advertising
A Theory Sandbox for Interactive Advertising: Introducing Foresight Articles
- 3 Jul 2026
- Journal of Interactive Advertising
Self-Disclosure Enhances the Mitigating Role of Parasocial Relationships in Influencer-Brand Incongruence
- 31 May 2026
- Journal of Interactive Advertising
Unpacking the Distinctive Features of Short-Form Video Advertising: A Comment Analysis of Consumer Commentaries
- 27 May 2026
- Journal of Interactive Advertising
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