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South Asian Journal of Marketing : Impact Factor & More

eISSN: 2738-2486pISSN: 2719-2377
JournalOpen Access
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South Asian Journal of Marketing Journal Specifications

Overview
Publisher Emerald Publishing
Language English
Publication Time25
Editorial Review ProcessDouble anonymous peer review
General Details
LanguageEnglish
Society/Institute/SponsorSri Lanka Institute of Marketing
Website URLVisit website
Publication Details
Publication Time 25
Editorial Review Detail
Editorial TeamVisit website
Review ProcessDouble anonymous peer review
Review UrlVisit website
Information for authors
Author instructionsVisit website
Copyright DetailsVisit website
Deposit PolicySherpa/Romeo
License typeCC BY
OA statementVisit website
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Recently Published Papers in South Asian Journal of Marketing

Indirect negatively valenced influencing behavior of digital wallet: interplay of intensity and valence on Facebook reviews
  • 13 Feb 2026
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Book review: Shaping entrepreneurial marketing: a South Asian perspective
  • 18 Nov 2025
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Moving toward a cashless society via e-payment: an extended technology acceptance model
  • 7 Nov 2025
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Understanding consumer repurchase and word-of-mouth behavior in brick-and-mortar retail: role of retail store attributes, brand loyalty and perceived value
  • 3 Oct 2025
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Unveiling FinTech adoption: an integrated approach of TAM and E-S-QUAL models for assessing the impact of service quality
  • 16 Sep 2025
  • South Asian Journal of Marketing
Indirect negatively valenced influencing behavior of digital wallet: interplay of intensity and valence on Facebook reviews
  • 13 Feb 2026
  • South Asian Journal of Marketing
Book review: Shaping entrepreneurial marketing: a South Asian perspective
  • 18 Nov 2025
  • South Asian Journal of Marketing
Moving toward a cashless society via e-payment: an extended technology acceptance model
  • 7 Nov 2025
  • South Asian Journal of Marketing
Understanding consumer repurchase and word-of-mouth behavior in brick-and-mortar retail: role of retail store attributes, brand loyalty and perceived value
  • 3 Oct 2025
  • South Asian Journal of Marketing
Unveiling FinTech adoption: an integrated approach of TAM and E-S-QUAL models for assessing the impact of service quality
  • 16 Sep 2025
  • South Asian Journal of Marketing

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