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Journal of Advertising Research : Impact Factor & More
eISSN: 1740-1909pISSN: 0021-8499
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Journal of Advertising Research Key Metrics
CiteScore 
4.3
H-Index
94
SJR
Q1Marketing
SNIP
1.59
Topics Covered on Journal of Advertising Research
Native advertising
Word of mouth
Television advertising
Creativity
Corporate social responsibility
Journal of Advertising Research Journal Specifications
Indexed in the following public directories
Web of Science 
SJR
| Overview | |
| Publisher | ADVERTISING RESEARCH FOUNDATION |
| Language | English |
| Frequency | Quarterly |
| General Details | |
| Language | English |
| Frequency | Quarterly |
| Publication Start Year | 1960 |
| Publisher URL | Visit website |
| Website URL | Visit website |
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Recently Published Papers in Journal of Advertising Research
Optimizing Product Placement Interface Design in Mobile Food Delivery Marketing
- 21 Nov 2024
- Journal of Advertising Research
Make Cause-Related Marketing Messages About Your Customers, Not the Brand
- 21 Nov 2024
- Journal of Advertising Research
An Examination of Digital Accessibility Within Social Media Platforms
- 28 Oct 2024
- Journal of Advertising Research
Shockingly Offensive: The Deliberate Use of Slurs in Prosocial Advertising
- 28 Oct 2024
- Journal of Advertising Research
“That’s It!” How Short Exclamations Boost The Effectiveness of Price Communications
- 26 Sep 2024
- Journal of Advertising Research
How Is Influencer Follower Size Related to Brand Responses?
- 26 Sep 2024
- Journal of Advertising Research
Optimizing Product Placement Interface Design in Mobile Food Delivery Marketing
- 21 Nov 2024
- Journal of Advertising Research
Make Cause-Related Marketing Messages About Your Customers, Not the Brand
- 21 Nov 2024
- Journal of Advertising Research
An Examination of Digital Accessibility Within Social Media Platforms
- 28 Oct 2024
- Journal of Advertising Research
Shockingly Offensive: The Deliberate Use of Slurs in Prosocial Advertising
- 28 Oct 2024
- Journal of Advertising Research
“That’s It!” How Short Exclamations Boost The Effectiveness of Price Communications
- 26 Sep 2024
- Journal of Advertising Research
How Is Influencer Follower Size Related to Brand Responses?
- 26 Sep 2024
- Journal of Advertising Research
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FAQs on Journal of Advertising Research
How long has Journal of Advertising Research been actively publishing? 
Journal of Advertising Research has been in operation since 1960 till date.
What is the publishing frequency of Journal of Advertising Research?
Journal of Advertising Research published with a Quarterly frequency.
How many articles did Journal of Advertising Research publish last year?
In 2023, Journal of Advertising Research publsihed 29 articles.
What is the eISSN & pISSN for Journal of Advertising Research?
For Journal of Advertising Research, eISSN is 1740-1909 and pISSN is 0021-8499.
What is Citescore for Journal of Advertising Research?
Citescore for Journal of Advertising Research is 4.3.
What is the H Index for Journal of Advertising Research ?
H Index for Journal of Advertising Research is 94.
What is SNIP score for Journal of Advertising Research?
SNIP score for Journal of Advertising Research is 1.59.
What is the SJR for Journal of Advertising Research?
SJR for Journal of Advertising Research is Q1.
Who is the publisher of Journal of Advertising Research?
ADVERTISING RESEARCH FOUNDATION is the publisher of Journal of Advertising Research.
