{"id":7703,"date":"2024-01-30T10:40:45","date_gmt":"2024-01-30T10:40:45","guid":{"rendered":"https:\/\/researcher.life\/blog\/?p=7703"},"modified":"2026-08-27T05:21:25","modified_gmt":"2026-08-27T05:21:25","slug":"what-is-purposive-sampling-methods-techniques-and-examples","status":"publish","type":"post","link":"https:\/\/researcher.life\/blog\/article\/what-is-purposive-sampling-methods-techniques-and-examples\/","title":{"rendered":"What is Purposive Sampling? Methods, Techniques, and Examples"},"content":{"rendered":"

Purposive sampling, also called judgmental or selective sampling, is a non-probability technique in which the researcher uses expert knowledge and predefined criteria to handpick participants or cases. Selection is guided directly by the research question and research objectives rather than by random chance.<\/p>\n

Purposive sampling fits naturally into qualitative study designs (case studies<\/a>, ethnography<\/a>, grounded theory<\/a>, phenomenology) and into the qualitative strand of mixed-methods designs. It is less common in purely quantitative study designs<\/a> because it does not support unbiased statistical inference.<\/p>\n

\"\"<\/a><\/p>\n

\n
\n

Table of Contents<\/p>\nToggle<\/span><\/path><\/svg><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n