{"id":7408,"date":"2024-01-08T06:09:09","date_gmt":"2024-01-08T06:09:09","guid":{"rendered":"https:\/\/researcher.life\/blog\/?p=7408"},"modified":"2024-10-08T07:42:50","modified_gmt":"2024-10-08T07:42:50","slug":"r-discovery-drives-80-growth-in-referrals-to-taylor-francis-journals-improving-readership-and-reach","status":"publish","type":"post","link":"https:\/\/researcher.life\/blog\/article\/r-discovery-drives-80-growth-in-referrals-to-taylor-francis-journals-improving-readership-and-reach\/","title":{"rendered":"R Discovery Drives 80% Growth in Referrals to Taylor &#038; Francis Journals, Improving Readership and Reach\u00a0"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7467 size-full\" src=\"https:\/\/blog.researcher.life\/wp-content\/uploads\/2024\/01\/researcher-life-tf.png\" alt=\"\" width=\"1920\" height=\"1280\" srcset=\"https:\/\/blog.researcher.life\/wp-content\/uploads\/2024\/01\/researcher-life-tf.png 1920w, https:\/\/blog.researcher.life\/wp-content\/uploads\/2024\/01\/researcher-life-tf-300x200.png 300w, https:\/\/blog.researcher.life\/wp-content\/uploads\/2024\/01\/researcher-life-tf-1024x683.png 1024w, https:\/\/blog.researcher.life\/wp-content\/uploads\/2024\/01\/researcher-life-tf-768x512.png 768w, https:\/\/blog.researcher.life\/wp-content\/uploads\/2024\/01\/researcher-life-tf-1536x1024.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><span class=\"TextRun SCXW221181037 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW221181037 BCX0\"><a href=\"https:\/\/rdiscoverymarketing.page.link\/taylor-and-francis\"><strong>R Discovery<\/strong><\/a>, a literature search and research reading platform, has 20+ publisher partnerships that allow it to provide researchers with the most efficient way to discover and read credible research. One of the most important is its strategic collaboration in 2021 with <\/span><span class=\"NormalTextRun SCXW221181037 BCX0\">Taylor &amp; Francis<\/span><span class=\"NormalTextRun SCXW221181037 BCX0\">, <\/span><span class=\"NormalTextRun SCXW221181037 BCX0\">a <\/span><span class=\"NormalTextRun SCXW221181037 BCX0\">leading global <\/span><span class=\"NormalTextRun SCXW221181037 BCX0\">academic publisher<\/span><span class=\"NormalTextRun SCXW221181037 BCX0\">, designed to make high-quality research more accessible to academics worldwide and strengthen the publisher\u2019s reach. Today, we delve into this success story that has resulted in an <\/span><\/span><strong><span class=\"TextRun MacChromeBold SCXW221181037 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW221181037 BCX0\">80% growth in highly qualified website traffic to Taylor &amp; Francis journals, driven by referrals from R Discovery, strengthening <\/span><span class=\"NormalTextRun SCXW221181037 BCX0\">the publisher\u2019s <\/span><span class=\"NormalTextRun SCXW221181037 BCX0\">visibility and impact<\/span><\/span><span class=\"TextRun SCXW221181037 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW221181037 BCX0\">.<\/span><\/span><\/strong><span class=\"EOP SCXW221181037 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<figure id=\"attachment_7600\" aria-describedby=\"caption-attachment-7600\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7600 size-large\" src=\"https:\/\/blog.researcher.life\/wp-content\/uploads\/2024\/01\/MicrosoftTeams-image-52-1024x683.png\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/blog.researcher.life\/wp-content\/uploads\/2024\/01\/MicrosoftTeams-image-52-1024x683.png 1024w, https:\/\/blog.researcher.life\/wp-content\/uploads\/2024\/01\/MicrosoftTeams-image-52-300x200.png 300w, https:\/\/blog.researcher.life\/wp-content\/uploads\/2024\/01\/MicrosoftTeams-image-52-768x512.png 768w, https:\/\/blog.researcher.life\/wp-content\/uploads\/2024\/01\/MicrosoftTeams-image-52-1536x1024.png 1536w, https:\/\/blog.researcher.life\/wp-content\/uploads\/2024\/01\/MicrosoftTeams-image-52.png 1920w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-7600\" class=\"wp-caption-text\">Values in the graph above are scaled as exact numbers are confidential<\/figcaption><\/figure>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_68 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/researcher.life\/blog\/article\/r-discovery-drives-80-growth-in-referrals-to-taylor-francis-journals-improving-readership-and-reach\/#The_Goal_Simplifying_access_to_Taylor_Francis_high-quality_journals_and_amplifying_innovation\" title=\"The Goal: Simplifying access to Taylor &amp; Francis\u2019 high-quality journals and amplifying innovation\u00a0\">The Goal: Simplifying access to Taylor &amp; Francis\u2019 high-quality journals and amplifying innovation\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/researcher.life\/blog\/article\/r-discovery-drives-80-growth-in-referrals-to-taylor-francis-journals-improving-readership-and-reach\/#The_Solution_Amplifying_impact_through_continual_innovations_by_R_Discovery\" title=\"The Solution: Amplifying impact through continual innovations by R Discovery\u00a0\">The Solution: Amplifying impact through continual innovations by R Discovery\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/researcher.life\/blog\/article\/r-discovery-drives-80-growth-in-referrals-to-taylor-francis-journals-improving-readership-and-reach\/#Increasing_visibility_through_features_for_discovery_of_journal_articles\" title=\"Increasing visibility through features for discovery of journal articles\">Increasing visibility through features for discovery of journal articles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/researcher.life\/blog\/article\/r-discovery-drives-80-growth-in-referrals-to-taylor-francis-journals-improving-readership-and-reach\/#Enabling_institutional_access_to_full-text_articles_from_Taylor_Francis_journals\" title=\"Enabling institutional access to full-text articles from Taylor &amp; Francis journals\">Enabling institutional access to full-text articles from Taylor &amp; Francis journals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/researcher.life\/blog\/article\/r-discovery-drives-80-growth-in-referrals-to-taylor-francis-journals-improving-readership-and-reach\/#Introducing_dedicated_Publisher_Channels_to_focus_researcher_attention\" title=\"Introducing dedicated Publisher Channels to focus researcher attention\">Introducing dedicated Publisher Channels to focus researcher attention<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/researcher.life\/blog\/article\/r-discovery-drives-80-growth-in-referrals-to-taylor-francis-journals-improving-readership-and-reach\/#The_Result_An_enhanced_experience_for_academic_worldwide_leading_to_better_referrals_from_R_Discovery_to_Taylor_Francis_journals\" title=\"The Result: An enhanced experience for academic worldwide leading to better referrals from R Discovery to Taylor &amp; Francis journals\u00a0\">The Result: An enhanced experience for academic worldwide leading to better referrals from R Discovery to Taylor &amp; Francis journals\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_Goal_Simplifying_access_to_Taylor_Francis_high-quality_journals_and_amplifying_innovation\"><\/span><b><span data-contrast=\"auto\">The Goal: Simplifying access to Taylor &amp; Francis\u2019 high-quality journals and amplifying innovation<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Taylor &amp; Francis had been at the forefront of academic publishing for more than 200 years, covering ground-breaking research across the sciences, humanities, and social sciences. They were looking for a way to bridge the gap between research and researchers, with the mission to nurture innovations and fuel human progress. In 2021, they found the perfect partner in R Discovery, a product by Cactus Communications, which uses advanced AI technology to personalize literature search and reading, across multiple devices, for its growing global base of academic users.<\/p>\n<p>The alliance made Taylor &amp; Francis journal articles more accessible to academics globally via R Discovery\u2019s app and web platform.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Solution_Amplifying_impact_through_continual_innovations_by_R_Discovery\"><\/span><b><span data-contrast=\"auto\">The Solution: Amplifying impact through continual innovations by R Discovery<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>R Discovery was built to help busy academics save hours of time on literature search and reading by eliminating the need to search for research. Its powerful AI recommendation engine combs through an ever-growing library of global research articles to create personalized reading feeds based on a user\u2019s interests. Today, <a href=\"https:\/\/rdiscoverymarketing.page.link\/taylor-and-francis\"><strong>R Discovery<\/strong><\/a> helps its users find the latest, most relevant research from more than 120 million scholarly articles covering over 9.5 million topics. This includes over 2,600 journals and more than 5 million papers published by Taylor &amp; Francis. With over 40 million open access papers, R Discovery is also the largest repository of open access journal articles. <span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7411 size-full aligncenter\" src=\"https:\/\/blog.researcher.life\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-04-at-6.28.46-PM.png\" alt=\"\" width=\"602\" height=\"220\" srcset=\"https:\/\/blog.researcher.life\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-04-at-6.28.46-PM.png 602w, https:\/\/blog.researcher.life\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-04-at-6.28.46-PM-300x110.png 300w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><\/p>\n<ol>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Increasing_visibility_through_features_for_discovery_of_journal_articles\"><\/span><b><span data-contrast=\"auto\"> Increasing visibility through features for discovery of journal articles<\/span><\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">In the first year of its partnership, R Discovery enhanced its recommendations game by working on the insight that researchers are often interested in and looking for high-quality journal articles from reputed publishers. By introducing the \u2018<\/span><a href=\"https:\/\/researcher.life\/blog\/article\/two-ways-to-save-time-boost-productivity-r-discovery-and-global-journal-database\/\"><b><span data-contrast=\"none\">Journal Pages<\/span><\/b><\/a><b><span data-contrast=\"auto\">\u2019<\/span><\/b><span data-contrast=\"auto\"> and \u2018<\/span><b><span data-contrast=\"auto\">More from this journal\u2019<\/span><\/b><span data-contrast=\"auto\"> sections to each journal article page, they significantly improved user engagement.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">To allow researchers to quickly assess and evaluate the relevance of these research papers, R Discovery added accurate AI-generated <\/span><a href=\"https:\/\/researcher.life\/blog\/article\/r-discovery-partners-scholarcy-smart-summaries-research-articles\/\"><b><span data-contrast=\"none\">Summaries<\/span><\/b><\/a><span data-contrast=\"auto\">.<\/span> Interestingly, <span data-contrast=\"auto\">among<\/span> <span data-contrast=\"auto\">users who read summaries on the platform, more than 50% of them show an interest in reading the full-text articles. <\/span><span data-contrast=\"auto\">These new additions were welcomed by researchers, with more than 93% positive feedback received for article recommendations; this in turn led to a significant jump in referrals to Taylor &amp; Francis journals.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ol start=\"2\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Enabling_institutional_access_to_full-text_articles_from_Taylor_Francis_journals\"><\/span><b><span data-contrast=\"auto\"> Enabling institutional access to full-text articles from Taylor &amp; Francis journals<\/span><\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">In 2022, R Discovery enabled institutional access to paywalled journal articles. This allowed our users to access full-text articles from respective publisher websites directly on R Discovery itself, via the <\/span><a href=\"https:\/\/researcher.life\/blog\/article\/access-full-text-research\/\"><span data-contrast=\"none\">institutional access workflow<\/span><\/a><span data-contrast=\"auto\">. Not only did this open up a new channel for readers to access and engage with Taylor &amp; Francis journals, it also improved the publisher\u2019s reach, readership, and impact.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">On R Discovery, users can access a full-text research article by tapping on \u2018<\/span><b><span data-contrast=\"auto\">View full-text options\u2019<\/span><\/b><span data-contrast=\"auto\"> and entering their institution\u2019s credentials. Once authenticated by our AI, researchers can read all full-text articles by Taylor &amp; Francis available via their institution\u2019s subscription.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span> <span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7468 size-full\" src=\"https:\/\/blog.researcher.life\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-05-at-11.19.56-AM.png\" alt=\"\" width=\"440\" height=\"317\" srcset=\"https:\/\/blog.researcher.life\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-05-at-11.19.56-AM.png 440w, https:\/\/blog.researcher.life\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-05-at-11.19.56-AM-300x216.png 300w\" sizes=\"auto, (max-width: 440px) 100vw, 440px\" \/><\/p>\n<ol start=\"3\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Introducing_dedicated_Publisher_Channels_to_focus_researcher_attention\"><\/span><b><span data-contrast=\"auto\"> Introducing dedicated Publisher Channels to focus researcher attention<\/span><\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span class=\"TextRun SCXW46304707 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW46304707 BCX0\">In 2023<\/span><span class=\"NormalTextRun SCXW46304707 BCX0\">, R Discovery introduced dedicated <\/span><\/span><a class=\"Hyperlink SCXW46304707 BCX0\" href=\"https:\/\/researcher.life\/blog\/article\/r-discovery-publisher-channels\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"FieldRange SCXW46304707 BCX0\"><span class=\"TextRun SCXW46304707 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun CommentStart SCXW46304707 BCX0\">publisher channels<\/span><\/span><\/span><\/a><span class=\"TextRun SCXW46304707 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"> <span class=\"NormalTextRun SCXW46304707 BCX0\">that brought together all journal articles from a publisher in one place. <\/span><span class=\"NormalTextRun SCXW46304707 BCX0\">Interested a<\/span><span class=\"NormalTextRun SCXW46304707 BCX0\">cademics<\/span> <span class=\"NormalTextRun SCXW46304707 BCX0\">could now simply follow Taylor &amp; Francis\u2019 channel and get the latest updates and personalized article recommendations without having to search for it. Publisher channels helped to focus researchers\u2019 attention, enhancing the quality of referrals from R Discovery to Taylor &amp; Francis journal websites. <\/span><span class=\"NormalTextRun SCXW46304707 BCX0\">Notably, <\/span><span class=\"NormalTextRun SCXW46304707 BCX0\">followers of the Taylor &amp; Francis\u2019 channel on R Discovery have a significantly higher referral rate<\/span><span class=\"NormalTextRun SCXW46304707 BCX0\"> than others<\/span><span class=\"NormalTextRun SCXW46304707 BCX0\">.<\/span><\/span><span class=\"EOP SCXW46304707 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7469 size-full\" src=\"https:\/\/blog.researcher.life\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-05-at-11.21.12-AM.png\" alt=\"\" width=\"224\" height=\"467\" srcset=\"https:\/\/blog.researcher.life\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-05-at-11.21.12-AM.png 224w, https:\/\/blog.researcher.life\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-05-at-11.21.12-AM-144x300.png 144w\" sizes=\"auto, (max-width: 224px) 100vw, 224px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Result_An_enhanced_experience_for_academic_worldwide_leading_to_better_referrals_from_R_Discovery_to_Taylor_Francis_journals\"><\/span><b><span data-contrast=\"auto\">The Result: An enhanced experience for academic worldwide leading to better referrals from R Discovery to Taylor &amp; Francis journals<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:240}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b><span data-contrast=\"auto\">By amplifying the dissemination of knowledge and improving access to research on a global scale, <a href=\"https:\/\/rdiscoverymarketing.page.link\/taylor-and-francis\">R Discovery<\/a> fueled an 80% increase in referrals to Taylor &amp; Francis journals.<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"9\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Taylor &amp; Francis journals saw the <\/span><b><span data-contrast=\"auto\">highest interest from researchers in the US, UK, India, Canada, Germany, Australia, Japan, South Africa, Brazil, and Turkey<\/span><\/b><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"9\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Academics reading Taylor &amp; Francis journals via R Discovery were <\/span><b><span data-contrast=\"auto\">most interested in the concepts of Age of Big Data, Artificial Intelligence, Social Media, Higher Education, and Analytical Chemistry<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"9\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Among all of Taylor &amp; Francis journals on R Discovery, <\/span><b><span data-contrast=\"auto\">the<\/span><\/b> <b><span data-contrast=\"auto\">6 most read journals<\/span><\/b><span data-contrast=\"auto\"> were:\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:1080,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Applied Spectroscopy Reviews<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:1080,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Journal of Information Technology &amp; Politics<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:1080,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Annals of Medicine<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:1080,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Expert Review of Pharmacoeconomics &amp; Outcomes Research<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:1080,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">European Journal of Psychotraumatology<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:1080,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Studies in Higher Education<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7470 size-large\" src=\"https:\/\/blog.researcher.life\/wp-content\/uploads\/2024\/01\/talylor-and-franscis-1024x683.png\" alt=\"80% Growth in Referrals to Taylor &amp; Francis Journals\" width=\"640\" height=\"427\" srcset=\"https:\/\/blog.researcher.life\/wp-content\/uploads\/2024\/01\/talylor-and-franscis-1024x683.png 1024w, https:\/\/blog.researcher.life\/wp-content\/uploads\/2024\/01\/talylor-and-franscis-300x200.png 300w, https:\/\/blog.researcher.life\/wp-content\/uploads\/2024\/01\/talylor-and-franscis-768x512.png 768w, https:\/\/blog.researcher.life\/wp-content\/uploads\/2024\/01\/talylor-and-franscis-1536x1024.png 1536w, https:\/\/blog.researcher.life\/wp-content\/uploads\/2024\/01\/talylor-and-franscis.png 1920w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span data-contrast=\"auto\">Not only did R Discovery\u2019s continued enhancements work for Taylor &amp; Francis, it also helped the platform win the trust of more than 2.7 million researchers from 190+ countries across the world. Academics love its intuitive features, including the <\/span><a href=\"https:\/\/researcher.life\/blog\/article\/r-discovery-launches-curated-research-feeds\/\"><span data-contrast=\"none\">curated reading feeds<\/span><\/a><span data-contrast=\"auto\">, <\/span><a href=\"https:\/\/researcher.life\/blog\/article\/your-research-your-way-r-discovery-adds-multilingual-full-text-audio-for-research-papers\/\"><span data-contrast=\"none\">full-text paper audio<\/span><\/a><span data-contrast=\"auto\">, institutional access, <\/span><a href=\"https:\/\/researcher.life\/blog\/article\/research-paper-notifications\/\"><span data-contrast=\"none\">daily personalized recommendation alerts<\/span><\/a><span data-contrast=\"auto\">, and the ability to <\/span><a href=\"https:\/\/researcher.life\/blog\/article\/research-paper-translation-rtranslate\/\"><span data-contrast=\"none\">read research in their language<\/span><\/a><span data-contrast=\"auto\">. This love has translated into an excellent 4.6+ rating on Google Play and Apple Store, making R Discovery the best app in its space!<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7471 size-full\" src=\"https:\/\/blog.researcher.life\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-05-at-11.29.48-AM.png\" alt=\"Improving Readership and Reach at T&amp;F\" width=\"524\" height=\"92\" srcset=\"https:\/\/blog.researcher.life\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-05-at-11.29.48-AM.png 524w, https:\/\/blog.researcher.life\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-05-at-11.29.48-AM-300x53.png 300w\" sizes=\"auto, (max-width: 524px) 100vw, 524px\" \/><\/span><span data-contrast=\"auto\">Taylor &amp; Francis was able to expand their journals&#8217; visibility, reach, impact, and readership through the partnership with R Discovery. This underlines the value R Discovery can deliver to leading publishers, allowing them to engage academics in specific subject areas or geographies based on their priorities. If you want to know more or have queries about how to get your own publisher channel on R Discovery, write to us at <\/span><a href=\"mailto:discovery@researcher.life\"><span data-contrast=\"none\">discovery@researcher.life<\/span><\/a><span data-contrast=\"auto\"> and we will be happy to make this happen.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><i><span data-contrast=\"auto\">R Discovery is a literature search and research reading platform that accelerates your research discovery journey by keeping you updated on the latest, most relevant scholarly content. With 250M+ research articles sourced from trusted aggregators like CrossRef, Unpaywall, PubMed, PubMed Central, Open Alex and top publishing houses like Springer Nature, JAMA, IOP, Taylor &amp; Francis, NEJM, BMJ, Karger, SAGE, Emerald Publishing and more, R Discovery puts a world of\u00a0 research at your fingertips.<\/span><\/i><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:0,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><i><span data-contrast=\"auto\">Try R Discovery Prime FREE for 1 week or upgrade at just US$72 a year<\/span><\/i><\/b><i><span data-contrast=\"auto\"> to access premium features that let you listen to research on the go, read in your language, collaborate with peers, auto sync with reference managers, and much more. Choose a simpler, smarter way to find and read research \u2013 <\/span><\/i><b><i><span data-contrast=\"auto\">Download the app and <\/span><\/i><\/b><a href=\"https:\/\/rdiscoverymarketing.page.link\/taylor-and-francis\"><b><i><span data-contrast=\"none\">start your free 7-day trial today<\/span><\/i><\/b><\/a><b><i><span data-contrast=\"auto\">!<\/span><\/i><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:0,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>R Discovery, a literature search and research reading platform, has 20+ publisher partnerships that allow it to provide researchers with the most efficient way to<\/p>\n","protected":false},"author":3,"featured_media":7467,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[493,494,37],"tags":[676,120,91,540,692,139,48,356,67,707],"class_list":["post-7408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","category-product-guides","category-r-discovery","tag-case-study","tag-literature-reading","tag-literature-search","tag-publisher-channels","tag-publisher-partnerships","tag-r-discovery","tag-research-discovery","tag-research-reading","tag-scientific-research","tag-taylor-francis"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>R Discovery Drives 80% Growth in Referrals to Taylor &amp; Francis Journals, Improving Readership and Reach | Researcher.Life<\/title>\n<meta name=\"description\" content=\"In 2021, R Discovery partnered with Taylor &amp; Francis to enhance global access to its high-quality journal articles. Since then, R Discovery has helped drive an 80% jump in referrals to the publisher&#039;s journal websites, improving their readership and reach across the world. Read the full case study!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/researcher.life\/blog\/article\/r-discovery-drives-80-growth-in-referrals-to-taylor-francis-journals-improving-readership-and-reach\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"R Discovery Drives 80% Growth in Referrals to Taylor &amp; Francis Journals, Improving Readership and Reach | Researcher.Life\" \/>\n<meta property=\"og:description\" content=\"In 2021, R Discovery partnered with Taylor &amp; Francis to enhance global access to its high-quality journal articles. 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