Qualitative research is an approach that collects and interprets non-numerical data, such as words, images, and observations, to understand people’s experiences, behaviors, and the meanings they attach to them. It is exploratory in nature and is often used to generate hypotheses or theories rather than test them.<\/p>\n
Qualitative research methods draw on principles from psychology, sociology, anthropology, and education. Researchers aim to understand the feelings, motivations, and perspectives behind a response, rather than simply measuring how often that response occurs.<\/p>\n