Aims and Scope
Marketing Science is a bimonthly peer-reviewed academic journal published by the Institute for Operations Research and the Management Sciences. It covers operations research and mathematical modeling to analyze marketing. According to the Journal Citation Reports, the journal has a 2017 impact factor of 2.794.
Key Metrics
6.5
CiteScore
CiteScore
CiteScore measures average citations received per document published in the serial.
0.005 - 0.01
Eigenfactor
Eigenfactor
Eigenfactor Score measures the number of times articles from the journal published in the past five years have been cited. This does not include self citations.
< 5
Impact Factor
Impact Factor
Impact factor of a journal is calculated by dividing the number of current year citations to the source items published in that journal during the previous two years.
145
H index
H-Index
Journal's h-index reflects the collective citation impact of the authors publishing in the journal. The h-index is defined as the maximum value of h such that the given journal has published at least h papers that have each been cited at least h times.
0.85
5-Year SI
5-year SI
- N/A 2-year SI
- 0.88 Lifetime SI
Scite Index
Scite Index
scite Index is the ratio of citations supporting research which is published in the journal to sum of citations either supporting or contrasting the research published in the journal for the same time period. Minimum 100 supporting citations required.
Q1
Marketing
SJR
- Q1 Marketing
- Q1 Economics and Econometrics
- Q1 Business and International Management
SJR
SJR
SCImago Journal Rank measures weighted citations received by the serial. Citation weighting depends on subject field and prestige (SJR) of the citing serial.
2.39
SNIP
SNIP
Source Normalized Impact per Paper measures actual citations received relative to citations expected for the serial’s subject field.
Indexed in the following public directories
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Web of Science -
Scopus -
SJR
Topics Covered on Marketing Science
Journal Specifications
| Overview | |
| Publisher | INFORMS |
| Language | English |
| Frequency | Bi-monthly |
| General Details | |
| Language | English |
| Frequency | Bi-monthly |
| Publication Start Year | 1982 |
| Publisher URL | Visit website |
| Website URL | Visit website |
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Check my PaperRecently Published Papers
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Full paper
Frontiers: ChatGPT Referrals to E-Commerce Websites: How Do LLMs Compare Against Traditional Channels?
- 21 Apr 26
- Marketing Science
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Full paper
Unraveling Multifaceted User Preferences on Digital Platforms: A Bayesian Deep-Learning Approach
- 21 Apr 26
- Marketing Science
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Full paper
Advertiser Learning in Direct Advertising Markets
- 23 Mar 26
- Marketing Science
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Full paper
Algorithmic Targeting and the Precision-Recall Tradeoff
- 23 Mar 26
- Marketing Science
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Full paper
Leveraging Large-Scale Granular Single-Source Data for TV Advertising: An Identification Strategy
- 11 Mar 26
- Marketing Science
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Full paper
The Design of Centralized Matching Systems on Two-Sided Platforms: Evidence from the Ride-Hailing Market
- 3 Mar 26
- Marketing Science
Scite analysis
Powered by scite_
2.1k articles received 116k citations see all
- 3,756 Supporting
- 108,884 Mentioning
- 498 Contrasting
Editorial notices
- 0 Retractions
- 0 Withdrawals
- 0 Corrections
- 1 Errata
- 0 Expression of Concern
FAQs
How long has Marketing Science been actively publishing?
Marketing Science has been in operation since 1982 till date.
What is the publishing frequency of Marketing Science ?
Marketing Science published with a Bi-monthly frequency.
How many articles did Marketing Science publish last years ?
In 2025, Marketing Science published 72 articles.
What is the eISSN & pISSN for Marketing Science ?
For Marketing Science,eISSN is 1526-548X and pISSN is0732-2399.
What is Citescore for Marketing Science ?
Citescore for Marketing Science is 6.5.
What is H index for Marketing Science ?
H index for Marketing Science is 145.
What is SNIP score for Marketing Science ?
SNIP score for Marketing Science is 2.39.
What is the SJR for Marketing Science ?
SJR for Marketing Science is Q1.
Who is the publisher of Marketing Science ?
INFORMS is the publisher of Marketing Science.