Key Metrics
16
H index
H-Index
Journal's h-index reflects the collective citation impact of the authors publishing in the journal. The h-index is defined as the maximum value of h such that the given journal has published at least h papers that have each been cited at least h times.
Q1
Marketing
SJR
- Q2 Marketing
- Q2 Strategy and Management
- Q2 Statistics, Probability and Uncertainty
- Q1 Economics, Econometrics and Finance (miscellaneous)
SJR
SJR
SCImago Journal Rank measures weighted citations received by the serial. Citation weighting depends on subject field and prestige (SJR) of the citing serial.
Indexed in the following public directories
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Web of Science -
Scopus -
SJR
Topics Covered
- Customer experience
- Digital marketing
- Brand relationship
- Social media
- Customer satisfaction
- Competitive intelligence
Journal Specifications
| Overview | |
| Publisher | PALGRAVE MACMILLAN LTD |
| Language | English |
| Frequency | Quarterly |
| General Details | |
| Language | English |
| Frequency | Quarterly |
| Publication Start Year | 2013 |
| Publisher URL | Visit website |
| Website URL | Visit website |
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Check my PaperRecently Published Papers
-
Full paper
The role of internal social media in enhancing happiness at work
- 14 Nov 24
- Journal of Marketing Analytics
-
Full paper
Analyzing product attributes and brand sentiment of smartwatches using Twitter/X data from a time series perspective
- 11 Nov 24
- Journal of Marketing Analytics
-
Full paper
Correction to: Consumer (brand) happiness of premium fashion brands and value-consciousness: the case of clothing and footwear for Gen X and Gen Z as shoppers via digital platforms
- 11 Nov 24
- Journal of Marketing Analytics
-
Full paper
Marketing analytics in 2024 conferences: AI and data-driven decision-making
- 28 Oct 24
- Journal of Marketing Analytics
-
Full paper
The interplay of artificial intelligence, machine learning, and data analytics in digital marketing and promotions: a review and research agenda
- 24 Oct 24
- Journal of Marketing Analytics
-
Full paper
Exploring corporate reputation and crisis communication
- 3 Oct 24
- Journal of Marketing Analytics
Scite analysis
Powered by scite_
409 articles received 2.1k citations see all
- 59 Supporting
- 1,934 Mentioning
- 4 Contrasting
Editorial notices
- 0 Retractions
- 0 Withdrawals
- 2 Corrections
- 0 Errata
- 0 Expression of Concern
FAQs
How long has JOURNAL OF MARKETING ANALYTICS been actively publishing?
JOURNAL OF MARKETING ANALYTICS has been in operation since 2013 till date.
What is the publishing frequency of JOURNAL OF MARKETING ANALYTICS ?
JOURNAL OF MARKETING ANALYTICS published with a Quarterly frequency.
How many articles did JOURNAL OF MARKETING ANALYTICS publish last years ?
In 2023, JOURNAL OF MARKETING ANALYTICS published 65 articles.
What is the eISSN & pISSN for JOURNAL OF MARKETING ANALYTICS ?
For JOURNAL OF MARKETING ANALYTICS,eISSN is 2050-3326 and pISSN is2050-3318.
What is H index for JOURNAL OF MARKETING ANALYTICS ?
H index for JOURNAL OF MARKETING ANALYTICS is 16.
What is the SJR for JOURNAL OF MARKETING ANALYTICS ?
SJR for JOURNAL OF MARKETING ANALYTICS is Q1.
Who is the publisher of JOURNAL OF MARKETING ANALYTICS ?
PALGRAVE MACMILLAN LTD is the publisher of JOURNAL OF MARKETING ANALYTICS.