Aims and Scope
The Journal of Advertising is published fives times per year and is a peer-reviewed academic journal covering advertising theories and their relationship with practice. It is owned by the American Academy of Advertising and published on their behalf by Routledge Taylor & Francis.
Key Metrics
8.5
CiteScore
CiteScore
CiteScore measures average citations received per document published in the serial.
0.001 - 0.005
Eigenfactor
Eigenfactor
Eigenfactor Score measures the number of times articles from the journal published in the past five years have been cited. This does not include self citations.
5 - 10
Impact Factor
Impact Factor
Impact factor of a journal is calculated by dividing the number of current year citations to the source items published in that journal during the previous two years.
0.91
5-Year SI
5-year SI
- N/A 2-year SI
- 0.88 Lifetime SI
Scite Index
Scite Index
scite Index is the ratio of citations supporting research which is published in the journal to sum of citations either supporting or contrasting the research published in the journal for the same time period. Minimum 100 supporting citations required.
Q1
Marketing
SJR
- Q1 Marketing
- Q1 Communication
- Q1 Business and International Management
SJR
SJR
SCImago Journal Rank measures weighted citations received by the serial. Citation weighting depends on subject field and prestige (SJR) of the citing serial.
2.86
SNIP
SNIP
Source Normalized Impact per Paper measures actual citations received relative to citations expected for the serial’s subject field.
13 Mo
Time to Publish
Time to Publish
Based on turnaround time from submission to publication for papers (articles & reviews) published in 2022 and for journals with a sample of more than 10 papers.
Time To Publish
Time to Publish
Based on turnaround time from submission to publication for papers (articles & reviews) published in 2022 and for journals with a sample of more than 10 papers.
Time to Publish
Based on turnaround time from submission to publication for papers (articles & reviews) published in 2022 and for journals with a sample of more than 10 papers.
% of papers by time taken from submission to publication
0 to 3 months
0%
4 to 6 months
0%
7 to 9 months
29%
Above 9 months
71%
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Indexed in the following public directories
-
Web of Science -
SJR
Topics Covered
- Switching frequency
- Advertising research
- Social media
- Online advertising
- Creativity
- Cultural identity
- Overweight
- Artificial intelligence
- Collaborative filtering
- Computational advertising
- Big data
- Brand community
- Parental mediation
- Message framing
Journal Specifications
| Overview | |
| Publisher | ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD |
| Language | English |
| Frequency | Quarterly |
| General Details | |
| Language | English |
| Frequency | Quarterly |
| Publication Start Year | 1972 |
| Publisher URL | Visit website |
| Website URL | Visit website |
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Check my PaperRecently Published Papers
-
Full paper
Harnessing the Strengths of Computational Advertising and Experimental Methods to Enhance Research Design
- 20 Oct 24
- Journal of Advertising
-
Full paper
Computer Vision Models for Image Analysis in Advertising Research
- 7 Oct 24
- Journal of Advertising
-
Full paper
Computational Content Analysis in Advertising Research
- 4 Oct 24
- Journal of Advertising
-
Full paper
User-Centric Behavioral Tracking: Lessons from Three Case Studies with Do-It-Yourself Computational Pipelines
- 21 Sep 24
- Journal of Advertising
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Full paper
Data Quality Measures for Computational Research: Ensuring Informed Decisions with Emerging Data Sources
- 20 Sep 24
- Journal of Advertising
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Full paper
Biometric Tools in a Computational Advertising Context: An Overview of Use and Application
- 20 Sep 24
- Journal of Advertising
Scite analysis
Powered by scite_
2.1k articles received 81k citations see all
- 2,721 Supporting
- 74,044 Mentioning
- 371 Contrasting
Editorial notices
- 0 Retractions
- 0 Withdrawals
- 3 Corrections
- 0 Errata
- 0 Expression of Concern
FAQs
How long has Journal of Advertising been actively publishing?
Journal of Advertising has been in operation since 1972 till date.
What is the publishing frequency of Journal of Advertising ?
Journal of Advertising published with a Quarterly frequency.
How many articles did Journal of Advertising publish last years ?
In 2023, Journal of Advertising published 43 articles.
What is the eISSN & pISSN for Journal of Advertising ?
For Journal of Advertising,eISSN is 1557-7805 and pISSN is0091-3367.
What is Citescore for Journal of Advertising ?
Citescore for Journal of Advertising is 8.5.
What is SNIP score for Journal of Advertising ?
SNIP score for Journal of Advertising is 2.86.
What is the SJR for Journal of Advertising ?
SJR for Journal of Advertising is Q1.
Who is the publisher of Journal of Advertising ?
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD is the publisher of Journal of Advertising.